Users are hooked for more than 1.5 hours every single day on TIKTOK. It has billions of active users each month and a mind-boggling 167 million videos watched per internet minute. TikTok has become one of the most addictive social media platforms out there. And if you’re running a brand, you definitely don’t want to miss out on the opportunity to market on TikTok.

But getting noticed and outshining the competition is not easy on TikTok. There are billions of brands and businesses on TikTok. And most importantly, how can you outshine the competition?

Have you ever wondered how some TikTok creators effortlessly attract a massive audience while others struggle to get noticed? Well, I’ve got a secret for you: it’s all about TikTok SEO! It’s like a hidden treasure that can take your content to new heights of visibility.

Now, you might be wondering, what is TikTok SEO, and why should I care about it for my brand? Well, in this guide, I’m going to take a deep dive into the importance of SEO for TikTok. In short, this is a comprehensive guide about TikTok SEO which you shouldn’t miss, especially if you want to build a strong business!

What Is TikTok SEO?

TikTok SEO refers to optimizing your TikTok content to increase its visibility and discoverability within the app’s search results and personalized recommendation systems. It involves strategic techniques and practices.

With them, you aim to improve your chances of appearing higher in search rankings. So when users search for specific keywords or topics on TikTok, your video appears on the top.

TikTok SEO can also improve your content’s visibility on users’ For You pages (FYPs). All the personalized recommendations are showcased. When the algorithm recognizes that your content aligns with a user’s interests, it may feature your videos more prominently on their FYP, exposing your content to a wider audience.

If you create videos about cooking, implementing TikTok SEO techniques can help your content appear prominently when users search for terms like “delicious recipes” or “cooking tips.” It means your videos have a better chance of being seen by users interested in those topics.

What Is TikTok Algorithm?

The TikTok algorithm serves as a distinctive and extremely customized recommendation system that determines the selection of videos appearing on your For You page.

Its ability to create a highly personalized experience sets the TikTok algorithm apart. No two users have the same For You page. It constantly adapts and evolves based on your viewing habits, interests, and current state of mind.

Suppose you are a fan of captivating travel videos and DIY home improvement projects. The TikTok algorithm will take notice of your preferences. It will present you with a captivating collection of wanderlust-inducing adventures and inspiring do-it-yourself ideas. It’s like having a virtual guide who anticipates your entertainment desires.

How Does The TikTok Algorithm Work?

Algorithms are what keep us hooked and engaged. TikTok doesn’t want spammers and shady characters manipulating the algorithm to get more attention than they deserve.

So, when it comes to TikTok’s algorithm, three main factors influence it.

1. User interactions

These interactions are like breadcrumbs that lead the algorithm to understand your interests. TikTok takes into account the accounts you follow and the videos you like, share, and comment on. It’s like the algorithm is your personal assistant, trying to figure out what you’re into.

But wait, there’s more. It also pays attention to the videos you add to your favorites or mark as “not interested.”

2. Video information

This is where you have the power to increase reach! Your video’s caption, the keywords and hashtags you use, and the catchy sounds you incorporate all play a role in catching the algorithm’s attention.

It’s like a secret recipe for getting your content seen by the right people.

3. Device and account settings

Don’t forget about device and account settings. TikTok considers those too! Your device type, country setting, and language preferences may influence the types of videos that pop up on your feed.

So if you’re proudly representing your homeland, you’re more likely to see content from your fellow people.

Difference Between TikTok SEO & Google SEO

Like traditional SEO for websites, TikTok SEO involves understanding and working harmoniously with the platform’s algorithm, which determines how content is displayed and recommended to users. By implementing effective TikTok SEO strategies, you can enhance your content’s chances of reaching the right audience at the right time.

	Google SEO	TikTok SEO
Purpose & Intent	Attract organic traffic, fulfill user intent	Increase visibility within the TikTok app, entertain and engage users
Content Format	Text-based web pages, multimedia content	Short-form videos
Search Algorithm	Factors like relevancy, backlinks, user experience	TikTok’s algorithm considers engagement, user preferences
Optimization Elements	Webpage structure, keywords, metadata	Video titles, captions, hashtags, descriptions
Longevity Of Content	Long-lasting, can rank for extended periods	Short-lived, content and quickly replaced by newer trends

7 Top TikTok SEO Strategies You Need To Follow

TikTok is not just a fun app for dancing and lip-syncing anymore—it’s becoming a full-fledged search engine. And guess what? You can take advantage of it! Did you know that 49% of users have admitted that TikTok has influenced their purchase decisions?

I’m about to share a step-by-step guide through which you can learn the best way to optimize your videos using TikTok SEO. Get ready to level up your TikTok game!

Step 1: Use Strategic Hashtags For Becoming Trendsetter

Finding trending hashtags is key to reaching a wider audience. Imagine that you’re scrolling through TikTok, and you come across a video that catches your eye.

What’s the first thing you notice?

That’s right—the popular hashtags!

They’re like little tags that guide you to content that matches your interests. You can use different keyword research tools for this purpose.

Now, here’s a little ninja trick for you! Mix in some long-tail and high-volume keywords as hashtags. By using these keywords, you tap into the interests of a larger audience actively searching for your product or service.

Let’s say you’re a fitness enthusiast sharing workout tips. You’d want to use trending fitness hashtags like #FitFam, #WorkoutMotivation, or #HealthyLifestyle. Doing so attracts your ideal audience i.e., fitness fanatics.

Now, here’s the golden rule!

Keep hashtags relevant! You don’t want to use hashtags that have nothing to do with your niche. It’s like wearing mismatched socks in short; it just doesn’t work.

Stick to hashtags that align with your content and target audience. Authenticity is key!

Step 2: #HitTheRightNote With TikTok’s Trending Songs

The algorithm pays attention to the audio you use in your videos. It’s like the DJ of TikTok, deciding when to showcase your content to the masses.

But where do you find these epic sounds?

It’s simple! Go to your For You page and analyze sounds everyone seems to be jamming to lately.

It can be a lip-sync video, a popular song, or anything else.

You can’t miss them; you should use them in your video!

And guess what?

This short-form video app even provides an updated list of trending songs.

Need some examples of trending audio? You can use chart-toppers like “Savage Love” by Jawsh 685 and Jason Derulo, or add some sass with Megan Thee Stallion’s “Savage.” There are endless options and possibilities!

Step 3: Produce High-quality Content

Regarding TikTok SEO, the key is producing videos your audience can’t resist devouring. It’s all about creating content they simply can’t get enough of.

Let me break it down for you!

• Your content ideas need to be purposeful and well-researched.
• Dive into topics that your audience will find valuable and captivating.
• Think education, inspiration, and entertainment all rolled into one irresistible package!

Now, I’m not suggesting that you chase every TikTok trend that comes your way.

But there’s value in contributing content that resonates with the majority. It’s all about understanding your audience and delivering content that adds value to their lives.

If you’re a fitness enthusiast with a passion for sharing workout routines and healthy lifestyle tips. You know your audience is eager for fitness inspiration and guidance as well. So, you decide to create a series of short workout videos;

• Target different muscle groups
• Provide quick and effective exercises.

Now, here’s where the magic happens. Your video strikes a chord with TikTok users who are on a fitness journey or looking for ways to stay active. They start liking, sharing, and commenting on your video, complimenting your expertise, and asking for more workout tips.

In a nutshell, give them a reason to hit that follow button and keep coming back for more.

Step 4: Timing Is The Key

Posting at the right time can make all the difference in capturing your audience’s attention and boosting your visibility on the platform.

So, how do you determine the ideal time to share your TikTok masterpieces?

Do you check video engagement? Or what is the perfect message to find it? Here are some SEO tools you can use for this that will drastically improve your engagement rates.

• TikTok Analytics: This built-in feature is perfect for content insights. Navigate to your profile page, tap the three dots icon at the top right corner, and select “Creator tools” followed by “Analytics.” Check the data to discover when your audience is most active. Identify those peak periods when your content will likely be met with huge likes, comments, and shares.
• Hootsuite’s Best Time To Publish: If you have a TikTok Business account, you can use the Hootsuite tool “Best Time To Publish.” It provides tailored recommendations on the optimal posting times. It is based on your unique audience.

Let’s say you’re a fashion influencer who shares outfit-of-the-day videos. TikTok Analytics reveals that your followers are most active between 6:00 PM and 9:00 PM, while Hootsuite’s Best Time To Publish suggests that 7:30 PM is the golden hour.

Now, you have an idea about the most suitable times at which you should post on TikToks. So with the help of these effective tools create a posting schedule.

Step 5: Connect & Collaborate with TikTok Users

Engaging with fellow TikTokers is a fantastic way to build relationships and establish your brand presence. This video-sharing app has a neat strategy called “react, respond, and remix” that can take your engagement game to the next level.

Stay up-to-date about the latest TikTok trends. Engage in conversations by reacting to popular videos of content creators. Whether dancing to a catchy tune, putting your unique spin on a viral challenge, or sharing your thoughts on a trending topic, reacting to trending content shows you’re in touch with the TikTok community.

Another unique thing is responding to trending questions or prompts. And don’t forget the power of duets, stitches, and video replies to comments. For example, if someone leaves a thought-provoking comment on one of your videos, you can create a video reply to address their point, share your perspective, and keep the conversation going. It’s an excellent way to nurture engagement and show that you value your followers’ input.

Step 6: Check Analytics Along with Performance

When it comes to conquering TikTok, understanding your progress is key. You want to know what’s working, what’s not, and how to replicate success. You can also analyze and measure your performance. To check the analytical aspect, you should follow this method:

• Go to your profile and tap on the menu icon.
• Select “Creator Tools” from the options.
• Dive into the world of analytics by tapping on “Analytics.”

There are three main things you should also keep checking which includes;

• Overview
• Content
• Followers count

Suppose you notice that your dance videos are getting significantly more views and engagement than other content types. By analyzing your TikTok analytics, you realize that your audience craves your killer dance moves.

Now, you can focus more on dance-related content, experiment with different dance styles, and keep your audience coming back for more.

Step 7: Keep Trying New Things

Don’t be afraid to try new strategies and explore different types of videos. Suppose you’ve been creating dance videos. But you notice that they’re not generating as much engagement as you’d hoped. It’s time to switch things up!

Start testing other content ideas like funny videos, DIY tutorials, informational videos, or behind-the-scenes glimpses into your creative process.

TikTok is a dynamic platform where trends change in the blink of an eye. So, keep experimenting, trying new things, and refining your content strategy based on what clicks with your audience.

Tips For TikTok SEO Ranking Factors

After reading this guide, you might have an idea about how you can leverage TikTok. But now I will share some of the best TikTok SEO tips that will skyrocket your TikTok.

1. Optimize your profile: Pay attention to your profile information. Include relevant keywords in your TikTok bio, and make sure your profile is complete. It helps TikTok understand the type of content you create and improves the chances of your videos appearing in relevant searches.
2. Cross-promote your TikTok account: Promote your TikTok account on other social platforms, your website, or your blog posts. Encourage your followers and fans from other platforms to check out your TikTok content.
3. Utilize closed captions & subtitles: Adding captions or subtitles to your videos can make them more accessible and appealing to a wider audience. It helps viewers understand your content even if they are watching without sound.
4. Create high-quality videos: TikTok’s algorithm favors high-quality and engaging content. Focus on creating visually appealing and entertaining content that captivates your audience and increases conversion.
5. Video optimization: Apart from implementing a hashtag strategy, there are other ways to optimize your videos for better discoverability. Consider adding keywords in your video titles and video descriptions. Be descriptive and concise while highlighting your video’s main theme or topic.
6. Utilize TikTok’s features: Take advantage of TikTok’s features to engage with your audience and increase visibility. It includes using effects, filters, stickers, and text overlays that are relevant to the content. These features can make your videos more appealing and shareable, leading to better SEO.
7. Create eye-catching thumbnails: TikTok allows you to select a thumbnail image for your videos. Choose a visually compelling frame from your video that will entice viewers to click and watch. A captivating thumbnail can improve click-through rates and overall video visibility.

Importance of TikTok SEO

By optimizing your TikTok videos and profile, you can improve your chances of being discovered by a wider audience. Here are some reasons why TikTok SEO is important and how it can benefit you:

• Effective SEO strategies can help your videos appear in relevant search results and recommendations. It makes it easier for users to discover your content.
• When your content is easily discoverable, it can attract more followers interested in your niche. Engaging content can lead to likes, comments, shares, and a growing community around your TikTok account.
• TikTok SEO allows you to optimize your content for specific audience demographics or interests. It helps you reach your desired audience.
• If you’re a business or a brand, TikTok SEO can help boost your visibility and enhance brand awareness among your target audience.
• SEO practices on TikTok go beyond just keywords. They also include factors like video quality, engagement metrics, and user feedback, ensuring your content is optimized for a positive user experience.
• Implementing effective TikTok SEO strategies can give you a competitive edge by differentiating your content from others in the same niche.

Ending Thoughts

TikTok presents an incredible opportunity to captivate your target audience and establish your brand as a powerhouse. Imagine reaching thousands, even millions, of eager viewers, just waiting to discover what you have to offer.

Each video you create becomes a gateway to building trust, forming connections, and converting viewers into loyal customers. However, not everyone knows how to utilize TikTok SEO, and they keep running around the circles.

That’s why at EchoFish we help businesses like you grow with the help of TikTok SEO. Contact us today.