Startups need a unique and unshakeable online presence to engage with their target audience. Now that everyone has access to mobile phones, internet users have increased, which means that startup business can increase their growth at 10x speed.
However, there are a lot of digital marketing platforms, strategies, and techniques. It can be extremely overwhelming, and they might apply strategies that might not provide good results. But don’t worry because I’m here to help. In this complete guide, you will learn the fundamental elements of digital marketing for startups.
Moreover, you will learn some practical tips to increase your startup growth. It includes building a solid brand and the best strategies for startups. Furthermore, you will also understand the importance of digital marketing for startups, marketing methods, and effective social media marketing tips.
So whether you are thinking about increasing sales, attracting customers or growing your business, this guide has perfect strategies every startup should implement to succeed online. Let’s dive in!
Best Practices & Strategies For Startups
After much research and implementing digital marketing strategies for startups, I’ve listed the major strategies that perform well and show exceptional results. These are as below.
1. Find Your Customer Persona
You might have heard of various digital marketing practices. But none of them will work if you don’t know about your target audience persona. You need to understand that a digital marketing campaign and strategy have two major sides, i.e., your business and target audience.
Many marketers work on their online presence. Create social media channels such as LinkedIn, Instagram and Facebook. Post consistently and add beautiful visuals. But none of them will work if you don’t understand your target audience. Your digital marketing efforts will go in vain.
An effective solution for this problem is identifying the buyer persona. It is a detailed document that includes all the information about your ideal customers. Generally, it includes basic data of your customers such as;
- Their names
- Age groups
- Jobs or roles
- Monthly or yearly income
- Their pain points
- How your business can solve their problem
- How do they search for the product or service on popular search engines
- Social channels they use
Once you collect all these details, you can focus on the next crucial step, marketing your startup. According to statistics with detailed buyer personas, your website becomes more interactive. Suppose you are selling a fictional book. As an author, you know what your book genre is. But your audience doesn’t know it.
So to increase sales, you shouldn’t target book readers who read horror, romance, or crime. Your target audience is book readers who love reading fictional books. Create a buyer persona by following the above-mentioned strategy. Eventually, you will be able to increase sales of your book.
2. Strongly Represent Your Brand With a Website
Another essential element for a strong brand is creating a website that shows your brand identity. It is the core of every digital marketing strategy. It doesn’t matter if you are selling a product or service. A website is essential for your startup.
Make sure that your website is built accurately. But as a startup, it can be difficult to check whether your website is representing your brand in the right way or not. Here are some essential points you should consider while designing a website for your startup.
- Make your website homepage unique and use the space effectively. Add persuasive call-to-action buttons, clear messages, and high-quality images.
- Don’t bombard users with unnecessary information. Instead, make your website easy to navigate, allowing visitors to easily find the information they are looking for.
- Users have a short attention span so a slow website can repel your customers. Optimize your website loading speed to reduce bounce rate.
- Provide a positive user experience by making your website mobile-friendly.
You can easily create a website using WordPress. Moreover, if you sell products or have an e-commerce store, list your products on websites such as Amazon, eBay, Fiverr, and Etsy. You must utilize different marketplaces to increase your global reach as a startup.
3. Build Your Fanbase On Social Media
Create social media channels and claim them with your business names. It will be like a huge entity that’s specifically for your business. As a startup owner, you should decide which digital channels are ideal for your audience. It can be;
Make sure that you use your business name on social media. If a relevant name isn’t available, make some changes in the username but keep it relevant. After creating a social media account for your startup, optimize it and do proper SEO. Add proper information, including business description and contact information.
Consistently create social media posts and make sure that your content marketing strategy is a mix of informative, promotional, valuable, and insightful social media content.
Remember that after creating social media accounts, leaving them inactive can have a negative impact on your business’s online presence. Engage with your audience and build a strong brand identity with this digital marketing strategy. Nowadays, many startups are using it to create a loyal fan base for their company.
4. Provide Valuable Content To Visitors
As a startup, you need to prove yourself as a thought leader. Someone who knows enough about the industry and they should trust you and your startup. You can achieve this by writing high-quality blog posts. To discover the best topics, you can use several digital marketing tools. Such as;
You can also use AI tools to generate blog outlines and content. Some of the best tools for this purpose are;
To better understand the ideas your audience might be searching for, you can visit popular blog forums. Analyze FAQs and check if there is potential to create long-term content on this keyword.
If you don’t have content writing experience, hiring someone who can write high-quality content for you is best. And we can help you with SEO optimized content writing services.
5. Optimize It Using SEO Strategies
Even if you write high-quality content but don’t optimize it by applying the latest SEO strategies, your audience won’t be able to find you. If you don’t do SEO, your website will not rank in Google, and your target audience will not find your startup on Google. Here are some important steps that can strengthen your SEO strategy.
- High-quality content
- Quality backlinks
- On-page SEO
You should follow these steps to improve your website ranking and attract more organic traffic.
Step 1: Keyword Research
Use different keyword tools such as Google Keyword Planner or similar tools to search for long tail keywords. Then naturally, use these keywords in your content.
Step 2: Well Structured
Don’t make your text difficult to read. Make it skimmable, and after every 200 words, make other headlines. Use bullet points and short sentences wherever possible.
Step 3: Improve Readability
Use simple and easy-to-understand language in your articles. Replace complex, complicated words with simpler alternatives. Use active voice and check the readability of your content in Hemingway.
Step 4: Short Titles
Make your titles short, under 60 characters. Write at least 160 characters on every page for meta descriptions and add relevant keywords to increase rankings.
Step 5: Quality Backlinks
If your content is high-quality, earning backlinks will be much easier, for backlinks focus on quality instead of quantity. Your SEO effort must include experimenting with link-building techniques such as guest posting, HARO, etc.
6. Send Personalized Emails To Your Customers
Email marketing campaigns are one of the most effective and low-cost digital marketing strategies every startup should adopt. According to research, more than 60% of startups use email campaigns and get exceptionally high ROI.
But don’t be like everyone sending your customers an email that isn’t personalized according to their needs and pain points. Here is how you can reap maximum results from your email marketing strategy.
- Use every opportunity to create an email list. Whenever someone visits your website, offer them a freebie which will be sent to this email. These freebies are lead magnets with ebooks, checklists, research, and white papers.
- Don’t send promotional emails only. Instead, send emails that add value to the readers and solve their problems. It will increase your email opening rate and reduce the unsubscribe rate.
- Add at least two CTAs in every email. It can encourage readers to follow your social media account, visit your website, buy your product or any other action.
7. Advertise Your Startup With PPC Campaigns
You can increase your online business presence using the website, SEO, blogging, or email marketing. But these might take some time, and you won’t see immediate results. However, there is one marketing strategy through which you can get immediate results which are known as PPC.
PPC is an abbreviation for price-per-click advertising. If you want to create a strong PPC campaign and promote your business on Google. Here is how you can do it.
Firstly, do keyword research and find a suitable keyword your audience seeks. If you can’t find an exact keyword, search for something similar. It is extremely important for getting quality traffic from search engines.
Now it’s time to write an ad copy. While writing ad copy, you should choose your words wisely. These words should make customers curious and compel them to take your offer without thinking twice.
You can create ad copy using AIDA or any other formula. Now set up your campaign and leverage A/B testing to increase your PPC campaign results.
Related: What is Search Engine Marketing?
8. Build Exceptional Customer Experience
If we look back years ago, customer service was not a part of marketing. The world was offline, and there were no metrics to analyze it.
However, in today’s online world, offering excellent customer service is important because the news will spread quickly if your product is good or bad.
- You give an awful customer. You will see your customer making a TikTok about how no one should buy from you.
- You go the extra mile to solve your customer’s problems. You will receive praise from everyone.
And even before you know it, you have established a reputation. Hence social media is a great tool where anyone can share their experiences and use customer service to earn a good reputation. Good customer service means you genuinely care about your customers, so you will also increase the list of long-term customers.
According to a survey by Vision Critical, almost 86% of buyers are willing to do more in return for exceptional customer service. You can use these customer channels for your startup.
- Social media
- Informative articles on your website
You will be surprised to know that Zappos became a huge billion-dollar company by providing great customer service to their customers. The company’s CEO, Tony Hsieh, stated that customer support reps have all the tools and authority to go beyond, serve, and help them until they become happy customers.
You can also try some other effective strategies for your startup. They include making a referral program and leveraging your startup through referral marketing. Your startup marketing strategy should also include the latest digital marketing trends. That helps create a successful social media marketing plan.
Importance Of Digital Marketing For Startups
In traditional marketing, you have to spend a lot of money. However, digital marketing is a more cost-effective way to maximize results quickly. It’s because TV commercials and print ads cost thousands of dollars.
But compared to the price of a YouTube or Facebook ad campaign, it is still relatively low since it can be started with just a few bucks. Cost-effectiveness is one of the most significant advantages of digital marketing, especially for startups with limited budgets.
Reach Target Customers
With digital marketing, you can build long-term and meaningful relationships with your audience. You learn more about your target audience, which enables you to strengthen your bond with them and create effective marketing campaigns.
For example, you can find your customers’ ages, their preferences, where they live, and how they behave online. With this, you can improve your;
- Customer service
Increase Their Trust Level
Social media users think and speak differently. They know there are many scammers, so they must always be attentive. That’s why they don’t trust brands, especially those which lack social media presence.
Therefore, to convince your target audience that you aren’t a scammer, position yourself as a brand leader, and give social proof, a strong brand identity on social platforms is essential.
Talk With Customers
It’s essential to find where your target audience is. And for startups, it’s extremely important to find this as soon as possible.
If your target a huge audience such as Generation Z, you must have a social media presence because, according to a survey, they spend at least 5.2 hours on their mobile phones daily. It might be challenging, but it’s worth the price. It’s also a great way to increase revenue and engage customers.
Bring Awareness To People
Nowadays, using intrusive marketing techniques might not work. Because customers take their time to make decisions. They make informed purchases and value their money more than ever. They read;
- Product reviews
- Watch videos
- Contact companies
- Ask relevant questions
And after weighing all the consequences then, they make an informed purchase. To make your startup thrive, you should create a strong content strategy that guides customers’ buying journeys.
Maximize Your Sales With a Marketing Budget
In online marketing strategies, putting all the eggs in one basket is not wise. You should experiment with different strategies and analyze which works best for you.
The best digital marketing practices for startups include email marketing, PPC, SEO, and influencer marketing which can increase exposure and visibility and make them a successful company.
Suppose these strategies are applied with the right digital marketing approach. In that case, startups can easily make their first sales immediately after launching. However, it’s important to note that every business has unique pain points. It depends on how you use your marketing efforts to increase your results.
Skyrocket Growth of Your Startup
Digital marketing is crucial for every business owner. However, due to a lot of competition, not everyone is lucky to become successful. Mastering digital marketing is time-consuming and also demands a lot of hard work.
At Echofish, we help startups experience real growth in record time. We have helped many startups succeed in this digital world with our effective digital marketing plan, including best practices for start-ups.
So are you ready to skyrocket the growth of your business with us and achieve your marketing goals? Remember, you are just a call away from making your startup successful. So call us right now.
I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.