If you just look at the word Guerilla, it stands for an unconventional combat strategy or something incredibly intense. But the meaning is entirely changed when you put the word “marketing” after this term. Guerilla marketing is a creative marketing...
Customers have a lot of power in decision-making now. They have a whole lot of say when it comes to making purchase decisions. It’s all because of innovations and technology; they can research your product or service without relying on anyone else. But...
In today’s digital world, demand generation is the biggest challenge for every company, whether a startup or a big corporation. It is different from lead generation and has a completely different process. It makes it difficult for some companies to execute it...
Many sales methodologies are used to attract customers and generate revenue. Inbound sales basically explain that customers have more information than ever. They can easily access any product or business’s latest information, facts, and stats. They have control...
Today brands face various challenges in marketing their products and services. Both B2B and B2C businesses face unique challenges. B2B companies often struggle with creating personalized and engaging content. B2C businesses often have to deal with a crowded...
Marketing has come a long way since the days of door-to-door sales. In today’s digital age, it is difficult to imagine a business that does not have some form of an online presence. Whether it be through social media, websites, or email campaigns. Digital marketing...
