The importance of Decision-making has been brought to the spotlight in recent years, and for good reason. As a result, there is an increased desire for data-driven decision-making (DDRM), which is said to help businesses take accurate decisions that can be used to...
The way data and analytics are used by organizations is changing. Businesses are starting to value both the quality of data and its origin, rather than just its volume. Marketers are keenly aware of this change and how it can affect their products. Data is becoming a...
Today, in this world where data is growing exponentially, it’s easy to get lost in the sheer volume of numbers. The sheer magnitude of what we call “big data” is a little intimidating – and with good reason: as of 2022, there were over 2.5...
