echofish: a passionate team of professionals


Honesty is one of the most important values in business. It’s essential for maintaining trust and transparency in relationships with colleagues, customers, and the public.


Integrity is a cornerstone of our company culture. We expect all employees to act with integrity in their individual roles, as well as in how they represent the company as a whole.


When you make a mistake, own up to it. This shows that you are accountable for your actions and are willing to take responsibility for them. Admitting your mistakes also shows that you are honest and trustworthy.


We succeed by bringing different lived experiences and a range of backgrounds into a shared environment where everyone has equal opportunity. By valuing inclusion, we can create a space where everyone feels like they belong.


At its best, learning is a never-ending journey that expands our horizons and helps us grow as individuals. It’s something we should all strive for, regardless of our age or station in life.

We Sponsor Initiatives

The Period Purse strives to achieve menstrual equity and reduce the stigma surrounding periods.
Homes For Heroes Foundation is an initiative that addresses the issue of veterans experiencing homelessness in Canada.

Giving basic necessities of food, clothing, education to vulnerable Canadians in both southern cities and small northern hamlets in Nunavut.

Ashley Mussbacher

CEO & Founder, UI/X Designer

Ashley’s experience in website design started over 13 years ago as a way to pay bills while she was finishing her grad year in university. She claimed a Bachelor’s in Mathematics and a Masters in Creative Writing. As a serial entrepreneur, she’s owned several companies and sold the last in 2019 before starting Echofish in 2021. Her website design skills were shortlisted for the 2019 UX Award in Vancouver, Canada. In her free time she writes a sci-fi series due for publication and possible Netflix release in 2023 and coaches creative writers in her online course webinar. When not in the office, she can be found on the plains in Saskatchewan, Canada helping on the family farm with the horses.

Jonathan Peck

Managing Partner & AI Prompt Engineer

Jonathan’s secret sauce is the ability to translate complex concepts into easily digestible, results-driven strategies and content libraries that help businesses grow and thrive in today’s rapidly changing digital landscape. When not concocting groundbreaking marketing campaigns or content strategies, Jonathan can be found exploring the latest culinary hotspots, attending tech conferences, gaming, and mentoring up-and-coming entrepreneurs on how to best weaponize AI for their own marketing efforts.

Michael Preston

Project Consultant & Content Creator

Mikey has over 10 years of experience in healthcare, sales, and marketing, he is an interesting one to say the least. With his extensive knowledge and expertise, Mikey provides a wealth of guidance and strategy to businesses looking to optimize their online presence. When he’s not busy with work, you can find him hitting the streets on his skateboard or restoring his old car. As a proud husband and father of a young daughter, Mikey loves tackling new challenges and mastering new skills. His diverse set of problem-solving strategies and quick adaptability make him a true jack of all trades, always ready to help businesses achieve their goals with his dynamic approach.

August Reyes

Sales & Account Management

August is originally from Argentina and has experience in B2B sales (in-person and online) from sales development to sales management. During his free time he skydives, plays guitar, and hangs out with friends eating barbecue.

Kris Muchowski

Accounts & Legal

Kris has over 12 years of experience in Customer Service, telecommunications and team leadership with large corporations. He assists the Echofish team with legal contracts, internal account management and consultation. In his free time he loves a good competitive video game session with friends and watching hockey.

Hamza Hashim

SEO & Content Specialist

Hamza is a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people. He loves challenges in his career because they make one more robust than before, when one overcomes them. He specializes in writing different types of content, including articles, blogs, social media posts and technical content.

Michelle Muchowski

Project Manager

Michelle has years of Project management, team management and workforce call centre management experience. She recently retired after 35 years in the telecommunications industry. Deciding she was WAY too young to actually retire, she stepped into the new world of Echofish. She volunteers for several organizations in her spare time and plays trumpet in 2 bands for fun. She lives in Mission BC, Canada with her husband.

Victor Ady

IT & Systems Support

Victor has experience working with Website support for CMS, with multifaceted experience in platform installations, linux command lines, remote access and web security. He’s an award winning graphic artist and a gamer who lives with his family in Oliver BC, Canada and enjoys working outdoors on their remote property.

The Faces Of Echofish — Our Clients Are People. We Don’t Collect Clients.

We Collect Wins.

We occasionally ask our clients to send “goofy selfies”…

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