As a business owner, you’re well aware of the importance of ensuring your products and services are seen by potential customers. One of the most effective ways to do this is through search engine optimization.
For many people, SEO is all about stuffing your website with the right keywords so you can rank higher in Google search results. But while on-page SEO is still important, it has evolved into a much broader and more complex marketing discipline.
With the right SEO strategy, businesses can reach more potential customers, increase their website traffic and ultimately grow their business. SEO isn’t just for large enterprises – it can benefit businesses of all sizes.
It is a powerful tool that helps businesses gain visibility online. In today’s digital world, it’s essential for businesses to have a strong online presence and investing in SEO can help them achieve this. Let’s take a look at why investing in SEO is worth it for your business.
SEO Statistics You Should Know
According to a HubSpot study 75% of internet users never scroll past the first page of SERPs. Yes, you read that right. That means if your website ranks beyond the first page, it’s likely not being seen by potential customers.
Another study says that search results that appear at the top of SERPs (search engine result pages) receive 39.6% of all clicks, while those in second and third positions receive 17.6% and 11.4%, respectively – proving just how important it is to get your website ranking on the first page of Google’s search results if you want to drive more traffic and achieve higher ROI.
The science behind SEO is that over 200 ranking factors make up Google’s algorithm. That means you need to ensure all these factors are considered and optimized correctly if you want to rank first.
As a business owner you already have many things to worry about and trying to stay on top of all the latest SEO trends can be overwhelming. That’s why it may be beneficial to partner with an experienced SEO company that can help you create a comprehensive SEO strategy tailored to your business needs.
From keyword research and content optimization to link building, our team of experts will ensure your website ranks well for the right keywords and drives more organic traffic.
Why SEO Matters?
Still not convinced SEO is worth the investment? Let me tell you more things that make SEO an essential part of any digital marketing strategy.
- Over 93% of online experiences begin with a search engine. Billions of users use search engines like Google, Bing, and Yahoo daily. SEO is essential for businesses to ensure their potential customers see their products and services.
- You cannot rank organically on top results without SEO.
- SEO isn’t just about ranking on the first page of search results. It’s also about improving user experience and website usability. When done correctly, SEO can help ensure your website is easy to navigate and provide your users with a better overall experience.
SEO is essential if you want to create a successful digital marketing strategy. With the right SEO partners and strategies, businesses can achieve higher visibility and ultimately increase ROI.
11 Reasons Why Invest in SEO?
I know you might think that statistics and studies prove the importance of SEO, but how can I benefit? That’s what I’m going to show you. Regardless of your business type, SEO can help you reach new customers and grow your business. Here are some reasons why you should invest in SEO:
SEO Offers Long-Lasting Results
SEO allows companies to create a frequent traffic flow from search engines, bringing them long-lasting results and reaping greater rewards in the long run. It is a long-term game, and businesses must commit to it for continued success. It will build your brand awareness and authority over time, aiding in the sustainability of your business.
As you invest more time and effort into SEO, you can expect stronger results with increased website visibility, higher click-through rates, and better overall traffic conversions. SEO provides lasting results when done correctly and diligently. It will keep your website on SERP and the results you get can last for years.
SEO Increases Your Website Traffic Quality
Let’s say you are an author and selling books online. You may get a few visitors from social media and other marketing channels that may not be relevant to your products. But with SEO, you can target the right keywords and optimize your website to bring in visitors looking for what you offer.
When a user searches a query you are targetting and comes to your site. It means that’s what he was looking for and found on your website. 1000 users are better than 10,000 users who are not looking for what you offer. The best part is that quality traffic will eventually turn into leads and sales with the right SEO strategies.
Organic Search The Primary Source of Traffic
Google now processes over 99,000 search queries every second on average. It makes more than 8.5 billion searches a day worldwide. And with more than 81% of global internet users now using search engines, organic search is the primary source of website traffic.
Organic traffic is also known as search traffic or SEO traffic. When a user searches a query and your website shows up on the SERP, that is an organic search. Organic traffic accounts for more than 60% of all website visits and is by far the most important traffic source.
It is more valuable than other sources like social media or PPC because it directly affects your ROI. Plus if you can rank on the first page for long-tail keywords that are more specific and have low competition in search engines, helping you drive even more traffic and leads.
SEO Is Affordable Than Other Paid Search Strategies
There is a way to stay on the top 24/7 which is SEM. It can be very expensive as it involves a lot of bidding and paying for impressions or clicks.
On the other hand, SEO can help keep your costs low while driving traffic and sales to your website. The amount you need to invest in SEO depends on the size of your business. Still, you can easily compare it to other marketing strategies and find that SEO is much more affordable.
SEO may be expensive in starting but with time it will give you result that will be much more profitable than other marketing strategies. Your ROI will be higher with SEO, and it doesn’t require as much initial investment to start.
SEO Is Easy To Track
I know we can also track paid campaigns and other traffic sources, but SEO is the most straightforward way to measure your progress. You can easily use tools like Google Analytics and Search Console to monitor organic search performance, compare it with other campaigns and adjust strategies accordingly.
These tools are also easy-to-use, so you don’t need to be a technical wizard to use them. They will help you measure how effective your SEO strategies are and what areas need to be improved for better performance.
SEO Offers Credibility and Trust
Trust and Credibility are the most important in any business. If you want to grow your business, you must build a good reputation and credibility with potential customers.
Search engine optimization helps you to achieve this by improving the trustworthiness of your website with Google. When people search for answers or products in search engines, they will find your website more credible if it appears on the first page, compared to websites on the second, third or fourth pages.
This trustworthiness helps people in making their purchase decisions. Also, it encourages them to recommend your products and services to others.
Voice Search Keeps Growing
Google wants to provide the best user experience to its users. In the old days it was difficult for those who didn’t know how to type a phrase or a query. But now, voice search has made it easy for the user to get answers quickly.
65% of consumers ages 25-49 talk to their voice-enabled devices daily (PwC). Voice searches are expected to grow exponentially in the coming years.
To have a good ranking on the SERP, you also need to optimize your content for voice search. Plus, optimizing for voice search can also help you rank higher because it is still relatively new and only a few people are doing it.
More Traffic Means More Customers
The ultimate goal of every business is to get more customers, and one way to achieve this is by increasing traffic. The more people that come through your virtual door, the higher your chances are of converting them into customers.
We have seen businesses gain notoriety – and more importantly customers – from leveraging digital traffic channels like SEO and PPC advertising, making it possible to reach the right people at the right time. It might take effort on the front end but getting more traffic leads to more customers – a win-win situation.
SEO Improves User Experience
Do you know that 89% of consumers shop from a competitor after a poor experience on a website?
I’m writing this article assuming you don’t want your visitors to experience a bad time on your website.
UX can be improved with SEO. Search engine algorithms are designed to bring the most relevant and useful content to the top of the results page, which will help increase conversion rates by providing your users with exactly what they need without any frustrating scrolling and loading times.
Suppose your site is ranking on top and still not getting sales or leads, congratulations. You have achieved a great milestone. Now it’s time to focus on other aspects of SEO like content optimization and technical SEO. With the help of Google tools and resources, you can easily improve the user experience, resulting in better rankings and ultimately more customers.
Related: Copywriting vs Content Writing
Maintain a Competitive Edge
New businesses are coming daily and the competition is getting tougher. They are spending thousands of dollars on paid marketing and SEO services to get ahead. But you have to make sure they never catch up with you.
You can stay ahead of the competition by using SEO to get more traffic and higher rankings on search engine result pages. You can create content that brings in more organic searches, which is much cheaper than paid advertising or other marketing strategies. This way your website will be seen first when people look for relevant topics and services.
By utilizing SEO, you can get different marketing campaigns up and running quickly, providing more leads and sales. It is a great way to build loyalty from existing customers and attract new ones.
SEO is Cost Effective
For small businesses with limited budgets, investing in SEO may seem like an unnecessary expense. But in reality, SEO can be a cost-effective way to improve your website’s visibility and increase ROI.
According to fundera, the average small business owner makes $71,813 a year. 86.3% of small business owners earn less than $100,000 a year. Now if you can invest $10K in SEO, you can get back 10x more value in the form of organic traffic. That’s the beauty of SEO.
Plus, engaging an SEO agency can help you manage the costs by providing you with a tailored plan that fits your budget. You will be able to invest in the most important areas and let go of those that don’t bring any value.
New Opportunities For Your Business
With an effective SEO strategy, you can grow your online presence and ensure your business stands out. With new businesses and opportunities coming every day, SEO is guaranteed to be an asset. And with the right tools and resources, you can easily rise to the top of search engine results pages.
Is SEO Worth It?
Now I’m asking this question from you that is SEO worth it? I would say Yes without any doubt because SEO gives you everything you need to succeed.
How Much Does SEO Cost?
Our inbound marketing package starts at $1500 a month and goes up to $5000 depending on the complexity of your website. We can also provide custom packages for the specific needs of our clients.
Our SEO services are tailored to each business so that you get maximum ROI from our efforts. The bottom line is that SEO is invaluable to any business looking to succeed in the digital age.
How Do You Know If SEO Is Working?
SEO is a long-term game. Usually it takes 4 to 6 months to see the results. The easiest way to tell whether your SEO campaign is working is to track your website’s organic search traffic using Google Analytics.
Your SEO campaign is working if you’re seeing an increase in organic search traffic month over month. However,if you’re not seeing any increase in organic search traffic. In that case, your SEO campaign is not working and you need to make changes.
Remember, the key to success with SEO is patience and consistency. You can’t expect to see dramatic results overnight. It takes time and effort to rank your website at the top of Google’s search results.
So be patient and keep at it; you will eventually see the results you’re looking for.
Now Is The Time To Invest in SEO for Your Business
Investing in SEO is essential to any digital marketing strategy today if you want your business to succeed online. With proper strategies businesses can increase their visibility online while improving their user experience simultaneously.
Not only does this mean more organic traffic but it also improves brand recognition among potential customers who may not have been aware of the products or services you offer otherwise.
So what are you waiting for? Start investing in SEO today so your business can benefit from SEO SERPs tomorrow.
I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.