Customers have a lot of power in decision-making now. They have a whole lot of say when it comes to making purchase decisions. It’s all because of innovations and technology; they can research your product or service without relying on anyone else. But...
You’ve probably heard about algorithms before. But have you ever wondered what they are? How do they work for businesses? Social media has completely changed how we connect, whether keeping up with friends and family or exploring the latest updates from our...
Have you ever found yourself in the ultimate advertising showdown: Linkedin ads vs Facebook ads? It’s a decision that’s got marketers worldwide on the edge of their seats. The once-dominant Google is now facing fierce competition from social media...
Users are hooked for more than 1.5 hours every single day on TIKTOK. It has billions of active users each month and a mind-boggling 167 million videos watched per internet minute. TikTok has become one of the most addictive social media platforms out there. And if...
If you are a blogger or website owner, the most common question you might ask is, “Should I add images to this blog?” Most of the time, the answer to this question is absolutely YES. So now you might be eager to make the right impression; you navigate to a...
Copywriting is the mysterious art of captivating minds. People often mistake it for content writing, but they’re as different as night and day. Copywriting is a beast, with a singular purpose: to compel potential clients to take desired action. It’s like...
There are hundreds of ways to increase your website ranking, search visibility and traffic. But what would be your answer if I ask you the number one way which is effective in increasing rankings in SERPs and heavily used even by big websites? Indeed there are many...
There are hundreds and thousands of ways to grow your business. Plenty of forms of marketing are executed through different communication channels. But as a business owner or marketer how can you find an effective method to grow your business which reaps quick...
Generating leads is the most important thing that keeps business thriving. Local search is a powerful tool for businesses of all types. According to statistics, 46% of Google searches on Google are related to local intent. That’s why every business must leverage...
Do you think digital marketing is the only way to grow your business? Then this article will completely change the way you view marketing. According to a study, almost 40% of adults aged 60+ don’t even use social media. What does that mean for your business? It...
