Do you think digital marketing is the only way to grow your business? Then this article will completely change the way you view marketing. According to a study, almost 40% of adults aged 60+ don’t even use social media. What does that mean for your business?
It means the remaining 60% have less or restricted access to digital mediums. So they might not see your advertisements and digital campaigns. It is only stats of the United States, but what about other countries on different continents, i.e., Asia, Europe, or Africa? The percentage in these continents drops even more.
So as a business owner, how do you plan to expand in those countries? Is it even possible?
There is a perfect way to market your brand in countries especially places where people don’t make decisions based on digital marketing. It is traditional marketing, and I’ll also share some of the best traditional marketing strategies that can transform your business trajectory. So let’s dive into it!
What Is Traditional Marketing?
It is one of the oldest yet effective methods of reaching your target audience. So basically, you are marketing your business through offline channels. It works exceptionally great, especially when you are targeting local people.
But some of you might ask, Is this still working? Is it just an outdated strategy with a slim chance of generating leads?
Then you might be wrong because traditional marketing is still used by many big brands like Red Bull, iPhone, and even political parties.
Digital VS Traditional Marketing
Marketing has evolved significantly in the last decade, especially with the rise of digital technologies and the internet. As a result, businesses have a wide range of options for promoting their products or services. Digital and Traditional Marketing are two primary approaches to reaching potential customers. Each has its strengths and weaknesses.
In this table, we will compare Digital and Traditional Marketing based on various parameters. It will help you make informed decisions about marketing strategies.
|Digital Marketing||Traditional Marketing|
|Reach||Offers the ability to target audiences globally and in different languages, overcoming geographic and cultural barriers.||Have a significant impact on local communities and cultures.|
|Targeting||Offers precise targeting options through audience segmentation and retargeting techniques based on demographic, geographic, behavioral, and other factors.||Offers limited targeting options based on the nature of the medium and its reach, such as placing ads in a specific publication or TV program.|
|Flexibility||Allows for quick and easy modifications to campaigns based on real-time data and insights.||Due to the nature of traditional marketing mediums, it may have a longer-lasting and memorable impact.|
|Interaction||Provides opportunities for two-way communication between the brand and the audience, allowing for real-time feedback, faster response rates, engagement, and customer service.||There are limited opportunities for interaction and feedback, with the brand mostly broadcasting its marketing message to a passive audience, but still has a powerful emotional impact.|
|Price||Can be more cost-effective than traditional marketing as it allows for precise targeting, scalability, and performance measurement.||It is more expensive than digital marketing due to higher production and distribution costs for traditional channels but may have a higher reach and impact potential. You need a larger budget for marketing.|
|Channels||Focuses on online channels such as social media, email, website, search engines, blogs, etc.||Involves offline marketing channels such as TV, radio ads, print, billboards, direct mail, etc.|
Types Of Traditional Marketing
Adding traditional marketing to your marketing campaign might be the best decision you make for your business. But how can you get started?
Let’s look at some of the best traditional marketing strategies that can skyrocket the growth of your business.
1. Direct Mail Campaign
Direct mailing is a strategic approach to creating and promoting your advertising campaigns to stakeholders and your target audience. This mail system uses a delivery mode. Many businesses have used this strategy to create brand awareness and increase customer loyalty.
You can create awareness by following these direct-mail marketing strategies.
- Business card
- Other printed material
So all this material will be sent to the potential customers via mail. Another name for this marketing strategy is targeted marketing strategy. Because this data is shared with people who are your target audience, and it’s hyper-targeted. Other than that, you can also utilize the following;
- Free trial CDs
You can generate more leads and increase revenue with these strategies. But how can you execute it? Here is a brief description of how to make this strategy a huge success.
- Doing market research
- Understanding the pain points of the audience
- Create beautiful graphic designs
- Write a compelling and persuasive copy
- Print high-quality material
- Mail it to the list of customers and stakeholders
- Track progress and results
2. Print Media
It is a mass marketing strategy. Just think about it! How many people can you reach with printed advertisements for your business? It can even expand your target audience and reach many people who can become your loyal customers. Here are some ways you can use print media marketing for your business; you need to advertise your business, product, or offer using;
- Media publications
It is considered a niche-marketing strategy because you can reach specific people. Beauty-related magazines are most likely read by people interested in learning more about the latest beauty trends, innovations, tips, and tricks. So choose your traditional marketing channel after proper research.
3. Broadcast Marketing
Let me ask you a question: how many of you still watch television? Or listen to the radio? You might not notice, but these channels constantly impact you. While going for a car drive, you turn on the radio to know about traffic on X road and so on. With broadcast marketing, you can reach many people in a short time. Two primary channels for this marketing strategy are;
Advertisers can create better, more impactful, engaging, thought-provoking and compelling commercials to grab the attention of their target audience. Television is an excellent way to demonstrate your products in a visually appealing way.
4. OOH Marketing
It is an abbreviation for out-of-home marketing. This outdoor media marketing strategy is an amazing advertising tool through which you can reach customers easily while they are outside the home, such as shopping, going to buy groceries, dinner, or any outdoor activity.
It is a visual marketing approach and is highly focused on visual aspects. A picture is worth thousands of words. Now it depends on you!
How you craft the picture in a way that not only attracts the attention of your potential customers but also conveys your brand message effectively. Let’s discuss some of them one by one.
4. Bus Stops
Public transport is becoming extremely common nowadays, and many people wait at bus stops. It is a perfect way to increase your business visibility and make it the talk of the town. You can advertise your business on bus shelters. The impact is extremely large because of size and positioning; everyone who walks by will remember your brand.
Billboards are yet another way to implement traditional marketing for your business effectively. Imagine how worse traffic can become in most countries. People can get bored now, but your billboard is an ideal way to reach a pool of people daily and a good way to distract them from traffic jams. There is a high chance they might make a purchase.
6. Shopping Malls
You must have noticed many big poster advertisements for brands when you visit a mall. Your business can also be in one of those places, and the best part is it attracts more shoppers. If your target audience is customers who want to do bulk shopping, this is a good approach.
Transit mediums like buses, autorickshaws, trains, cabs, and airplanes play a crucial role in OOH marketing. But is it for your business? Will this strategy work?
It’s for companies who want to reach wide audiences such as tourists, business professionals, working people, families, etc.
In short, this strategy is good for your business if individuals who use these modes of traveling fall under the criteria of your target audience. You can reach out to them with transit marketing.
8. Sales Staff
Have you ever wondered why a huge part of business relies heavily on marketing and salespeople? There are a lot of sales programs and AI tools. Why don’t we use them? And the question is, why businesses aren’t using those tools?
It’s because face-to-face marketing will never die. It is based on interacting with humans and analyzing all the factors which can build trust. Here are some more relevant strategies.
In event marketing, you communicate with people face to face, and it’s a good promotional tool. After COVID-19, business owners have started using webinars which is a digital marketing strategy. But it emerged from this traditional marketing technique. Representative of the company interacts with audiences, and these events can be;
- Sporting events
If done correctly, this marketing strategy can help you build brand awareness among people. The biggest advantage of this strategy is creating new valuable connections and providing memorable experiences to the audience. You must have noticed many brands, such as Red Bull, iPhone, Tesla, and many more, use these techniques.
Telemarketing is still relevant, and some people also phone call it cold calls. In this, you gather information about your customers and persuade them to purchase the product. It is an excellent way to increase leads.
Telemarketing has two common types;
- Inbound calling
- Outbound calling
Businesses can use this strategy for anything, such as promoting their new coaching program to specific people, convincing people to get insurance, or conducting different surveys.
It is a multi-level marketing strategy. You might have used the digital marketing services of any agency, and then you suggested it to anyone else because the results were amazing. And that’s how more people will learn about that marketing agency, a referral form.
But it depends on the performance of your product, services, and offers. Word-of-mouth marketing will work in your favor only if you provide satisfactory results.
Top 3 Traditional Marketing Strategies
By now, I’m sure you know traditional marketing strategies. But now I’m going to share the three best traditional marketing strategies. These are tips that you should apply while doing traditional marketing.
1. Add Personal Touch
Personalizing your business ads, posters, and everything, in general, is important. If you are writing copy for a billboard or recommending a product, add a personal touch because this is a crucial factor that can increase ROI.
According to a study by HubSpot, personalized CTAs have 202% times better chances of conversions than generic and boring CTA. Kibo states that personalization isn’t limited to one email or short note. Instead, it is a process that must be done throughout the customer lifecycle. By implementing personalization, you can increase ROI to 300%.
In short, make your audience feel special. Your ads should be engaging so they feel like you are talking with them. Your product or offer is perfect for them, and they need it to solve their problem.
2. Retargeting Your Marketing Ads
Retargeting ads is a strategy in which you spend more in the marketing world. You re-engage people who have already connected with your business, but due to some reasons, they didn’t end up in the sales funnel. Your goal is to push them to buy your products or services.
There are many debates about this topic, and some find it intrusive. But I will tell you the key is not to sound intrusive and do it ethically!
It is to be transparent. It is the key to success in marketing, whether it’s digital or traditional. Make your traditional ads impressive and eye catchy so potential customers can’t resist buying them.
3. Make Your Reputation Spotless
Reputation is extremely important not for individuals but also businesses. Good public relations can help you attract better leads. The ROI you can get from having a PR team is extremely high. And that’s why it’s important that every business works on it and has a clear record of PR.
It is very important for business! So read attentively!
Various factors determine whether a person will purchase from a brand or not. Synup reported 83% of customers focus on customer reviews while purchasing any product. What does that tell it?
It shows the mindset of customers. The importance of word-of-mouth will never lower. Maintain a positive public image even in your offline strategies and face-to-face events. To grow quickly, this should be every business’s top priority.
Examples Of Traditional Marketing
Now you know some of the traditional marketing strategies. But to make these concepts clear, let’s understand with real-life examples. You can also learn from these examples and create a unique strategy for your business.
Burger King uses direct mail marketing to send discount coupons and related materials to nearby addresses. Customers who fill out surveys or prize ballots are added to the mailing list and receive different coupons to entice them to visit the restaurant.
Political parties and politicians use telemarketing strategies to reach out to potential voters. They gather information on their voting preferences. It is done by calling people in a certain area or demographic. They ask them questions about their political views, beliefs, and voting history. They create tailored messages and slogans for campaigns.
The Coca-Cola Company has used billboard advertising for decades to promote its brand and products. Coca-Cola billboards are often designed with bright colors, bold text, and images of people enjoying a cold Coke on a hot day.
These billboards are strategically placed in high-traffic areas, such as busy highways or popular tourist destinations, to ensure maximum exposure to the target audience.
Advantages Of Traditional Marketing
Traditional marketing has lots of benefits. Some of them are as below.
- Reach Local Target Audience: If your target audience is local and you want to ensure they know about your product, services, and business, traditional marketing is a better approach. You can convey your brand message through radio, television, billboard, and newspaper ads.
- Wider Reach: It’s a myth that traditional marketing can’t be used to reach broader audiences. If you execute it accurately, you can reach wider audiences with mass marketing approaches. One of the best examples is the national-level newspaper or television ads to make your business popular country-wide.
- Increases Trust Factor: Think for a second. You are using your mobile phone, and you see an ad for a book claiming to be bestselling. You might see many ads like this daily on Facebook, YouTube, and Instagram. But when you go shopping, you see the bestselling book of an author on billboards, in newspapers, and in Times Square. Which will be more trustworthy? Surprisingly most customers still find traditional marketing approaches more trustworthy.
- Common Method Of Marketing: Two decades back, the only form of marketing known to mankind was traditional marketing. Even now, many people still rely on traditional marketing means. You see an ad on Instagram, but once you scroll away, it’s completely gone. But that’s the huge benefit of traditional marketing. If there is an ad in the newspaper, then unless the newspaper is completely discarded, you can still see the ad. Likewise, direct mail stays at home for weeks and sometimes even months so that you can give it a read later.
Disadvantages Of Traditional Marketing
Traditional marketing benefits are endless. But like every strategy, it also has some downsides. Before adopting this strategy, you should know about them. I’m going to share some drawbacks with you.
- No Engagement With Customers: In most forms of traditional marketing, you can’t engage with your prospective customers. But in digital marketing, things are completely different. Customers see your posts; they like, comment, or share their views. But in traditional marketing, there is a huge barrier and uncertainty as you don’t know what the audience is thinking about your newspaper or broadcast campaigns.
- Can’t Measure Properly: This is the harsh truth of traditional marketing. It takes a lot of work to measure the effectiveness of your campaign. Because you don’t know how many people who bought a magazine looked at your ad and brought your product or offer. Likewise, you don’t know how many people watched your ad or listened to your radio advertisement.
- Can Be Costly: Marketing on these channels is expensive. It also depends on your chosen medium; traditional marketing, such as newspapers, TV ads, and billboards, is extremely expensive. According to a report, you need at least $500 to $20,000 for an ad in a magazine. But this is just the starting amount, and it can exceed $2700 to $500,000. Moreover, the price also increases depending on the number of magazine sales, readers, and many other factors.
Which Marketing Strategy Is Best For My Business?
Every business owner wants to do what’s best for the business. Implement strategies, techniques, and tips to help the business scale up rapidly. After reading this article, you might wonder if you should choose digital or traditional marketing for your business. Which one is best for your business?
The truth is both strategies work exceptionally well when they are merged.
Traditional marketing isn’t an outdated approach. It’s best for businesses whose target audience is older or people who don’t rely on tech equipment. In short, if you can’t reach a portion of customers because they are not using social media or have no online presence. You can connect with them using traditional marketing. And these customers may respond to broadcast, print, transit, or traditional marketing.
Moreover, it also depends on your target audience. It needs research, analysis, and proper reporting showing what percentage of potential customers you can’t reach if you don’t implement traditional marketing.
Additionally, digital marketing is also a good way to generate more leads and build an unbeatable brand presence. If you combine both strategies and work for the same goal, then it’s known as integrated marketing. Remember, you have to make your brand unforgettable. Do something unique which makes you easily identifiable in the crowd.
Make Your Business Stand Out From The Crowd
If you want to create an effective marketing strategy that yields the best results and gets 10x ROI, you should use digital and traditional marketing.
You are diversifying your traditional and digital marketing efforts which will help you reach wider audiences and allow you to analyze how different marketing techniques perform.
Do you need help with improving your marketing strategy? Or you have spent thousands on marketing, but the results are not quite satisfying.
EchoFish is here to provide you with the best services you have ever experienced. We have a highly experienced team of marketers that know how to connect with your audience and grow your brand.
So quit waiting for success and take this step today. It will be the best decision you can make for your business growth. Contact us today.
I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.