In the digital marketing age, businesses must be strategic and innovative in their approach to succeed. Today’s customers demand a personalized experience from the brands they interact with. They seek authentic connections with businesses that understand their unique needs and can offer tailored solutions.
As such, marketers must embrace personalization to create an individualized experience that resonates with their target audience, builds brand loyalty, and improves customer retention.
In this article, we will explore the power of personalized digital marketing and how businesses can leverage it to enhance their online presence, connect with customers, and drive growth. So, let’s dive in and discover how you can unlock the full potential of personalized digital marketing for your business.
What is Personalized Digital Marketing?
Personalized digital marketing is when the buyer knows about the target audience and creates a customized strategy individually. So they use different marketing channels to find their prospective customers and build a long-term beneficial relationship with them.
It’s different from traditional marketing since it’s not for many people, and marketing messages are not boring, repetitive, or generic. There is nothing wrong with traditional marketing. However, if you still rely on it in this digital age, you won’t get high results.
Purpose Of Personalized Digital Marketing
The primary purpose of personalized digital marketing is to strengthen customer bonds with the business. It’s to make people feel the company is directly speaking to them. As if the message is specifically meant for them.
Let’s understand it better with an example whenever you register for a newsletter or share your email address with a company for product or service updates. Then all emails will include your first name, so when you open it, it doesn’t feel too salesy.
How Big Businesses Use Personalized Digital Marketing
If you are considering implementing personalized marketing in your strategy or want to improve it, you must add these essential pillars. Companies highly focus on them before implementing personalized marketing. These are some ways you can also include.
Your Content Is the Biggest Asset
Marketers should identify target audiences based on age, industry, job, gender, and important points. Then separate these people into different groups and segments and create a personalized message based on their preferences and interests.
Don’t Send Boring Emails
Your emails shouldn’t be about your products only. It should cover everything and be sent strategically to encourage the buyer to purchase. Here are some other types of personalized emails you can send;
- Educational to increase customer loyalty and awareness
- Welcome emails
- Wishing birthday
- General engagement emails
Recommend What They Like
Companies have data on customers, i.e., purchase history, shopping carts, or liked products. Based on that, you can recommend more products to your audience. Suppose a customer has recently made a purchase and you recommend another product that might be similar to or complement the purchased product.
In that case, there is a high chance the customer might make another purchase. You can send these recommendations via email and influence their purchase decisions.
Increase Your Website’s Visitors
It’s essential to customize web pages according to your customers. Suppose your website sells Gen-Z products, but everything is much closer to the millennial era from interface to website colors.
Then your target audience won’t make a purchase. Moreover, many marketers recommend adding “welcome back!” for people who visit the website again and “welcome” and an introductory message for first-time visitors.
Basic Types Of Personalization You Need To Know
You must know two types of personalization before creating your personalized marketing strategy. Let’s discuss both of them in detail.
Personalization, whether shopping, writing, or technology, is essential in every industry. Let’s take the shopping store as an example and how you can customize it. When a customer has a lot of options to make a purchase, they have many choices and will likely end up buying something. Here are some other tips to achieve personalization;
- Introduce settings where customers can change the color of clothes
- How the product will look on different body shapes
- The exact size of the item
There are countless personalization tips and ideas from which you can choose one that works best for your prospective customers. So don’t limit yourself to one or two options only, and keep looking for ways to meet the demands of your customers.
An expert marketer looks at the current data of customers and, based on that, predicts how the buying process will look for buyers and how they would want to buy the product. You can use countless analytics tools for this purpose, like;
- Google Analytics
- Amazon Redshift
Any intelligence software intelligence personalization tool can be used through which you can predict common trends in the behavior of customers along with the customer journey. Having a company email address is also essential as it connects the sales and marketing departments so they can stay in touch with customers asking queries or spending time on your website.
Factual Proof Of Personalized Digital Marketing Advantages
Personalization is essential not only for a digital marketing agency or shopping website but also for every business. And I’m not saying that!
These stats say it, and you will be surprised to see how well it works.
Customers Will Love Your Brand
Consumers don’t just want personalization, they love it, and that’s how they love a business. Personalization is necessary if you have a perfect store and an amazing web page. You will be surprised that according to research, almost 75% of consumers have tried new shopping trends in the last two years.
And almost 80% plan to continue buying like that. According to comprehensive research, almost 40% of companies that use personalization in their strategies stand out. These companies in the United States can potentially turn into $1 trillion in value. There are three important things they do to achieve it;
- Tailor their message for the right audience
- Outreach to the right people
- Offer value at the right time
Realize Your Audience Potential
You might have noticed a huge surge in online marketing. Everyone is talking about the power of personalized brand strategy, online presence, etc.
Remember that the expectations of consumers are also increasing. And the important thing is that it’s not limited to websites only. It’s about how you customize every social media platform, such as Instagram, LinkedIn, YouTube, etc.
The research shows that 70% of consumers expect personalized engagements from businesses. So if you are not doing it right, you are missing out on so many opportunities you could make and making your customers unhappy because almost 75% of users become frustrated when they don’t see it happening.
It puts a lot of pressure on companies to customize interactions because you might already know that if consumers don’t love the experience they get from you, they won’t come again and might choose your competitors. During the pandemic, almost three-quarters of users switched to another website for a better shopping experience.
Customers Will Give You Loyalty
Buyers have a strong point of view on personalization. 72% of people want businesses to recognize them as customers and show them products based on their interests.
In some instances, when customers were asked to explain what personalization is for them, most explained it by associating it with a positive experience with a brand that made them feel unique, heard, and special.
Customers don’t want to make a transaction; they want an investment that will bring them happiness, joy, or peace. You can add thoughtful touchpoints to make the process easier for customers. You can add the following;
- Send how-to videos
- Ask customers for genuine feedback
- Encourage customers to leave positive reviews
However, don’t be too pushy with your customers. Some customers might not want to leave a review or continue chatting unless it’s strictly for the services or products. So a huge tip is understanding what your customer wants and staying focused.
According to a research study, almost 75% of people said they loved when brands sent them personalized messages. They encouraged them to continue further purchasing or relationships with them. Moreover, 79% said they loved the brand’s content as if it was meant for them and became their loyal customer.
Increase Your Engagement Rate
It is also an important factor in increasing the engagement of a brand. When engagement increases, brands can interact with more customers and understand their needs and demands. It also allows marketing teams and sales teams to do a better analysis of their target audience. You should focus on creating relevant content that eventually increases customer engagement.
Have you ever watched a video and said, “OMG, that’s so me”?
This is exactly how your audience should feel about your personalized content, especially if you want to make them long-term customers that bring loyalty and value.
Outperform Everyone In the Industry
According to research, businesses have experienced a 10%-15% increase in revenue by applying personalization strategies. It highly depends on how companies apply the data of customers in their strategies. It depends on the;
- Applying data for increasing revenue
- Increasing the returns
- Strong connection with the audience
You might wonder if it’s fine if I collect data and implement it in my strategies. Let me tell you that this isn’t how it works because every outperformer knows how to execute it better than anyone, which is key in personalization marketing.
Benefits Of Personalized Digital Marketing
Big companies don’t see this as a small problem and leave it as it is. Instead, they prioritize a personalized strategy with an effective approach and consider it much more than just looking at marketing analytics.
They don’t focus on small and short-term wins; instead, they wait to reap long-term benefits from their personalization efforts and convert customers that value their business forever. Here are some benefits of personalized marketing.
10x Your Business Revenue
With personalized experience, you can boost conversions. Because it is highly targeted toward your target audience and potential customers. Some important things you should know are;
- Who are your customers?
- What exactly does your customer want?
- How can you improve their experience with you?
- How well do you know your customers?
If you know what your customer wants, then you will be able to improve their experience. Ultimately it all depends on how much you are aware of your audience.
You want to sell your business coaching program to businesswomen making at least 5-figures per month. Then your ad must be optimized according to these audiences. Suppose your ad shows up on a feed of women who are 9-5 working moms. In that case, the chances of them buying your program are low. They don’t fall exactly under the criteria of your target audience.
You Have The Best Brand
With personalized digital marketing, your customers will tell others that your brand is the best in the market. You won’t need to say that because your strategy will do that for your business.
It’s important to know who your ideal clients are and what strategies your competitors are using to get those clients onboard. If you focus on personalization, your ideal clients will come to you instead of going to anyone else for services or products.
Increase Your Business Profitability
Suppose your brand conversions increase and you get more ideal clients using personalization. In that case, it’s a given that your profit will also increase. Moreover, instead of closing low-ticket clients, you will get more high-ticket clients, which indicates that you will have less workload but more profit.
Minimize Operating Costs
The labor cost is increasing daily, and paying them according to their efforts is important. However, with personalized digital marketing, you can increase your profits. You can achieve it by making predictions;
- Which product does your customer need
- How to provide it to them
It saves you from wasting time, money, and energy on something that will not get much engagement from the audience.
Happier Customers Save Businesses
If you make your customers happier, then they have the power to make your business so powerful. But how can you make your customers happy? It’s simple: you provide them with what they need and what’s essential.
Educate them on how it’s important for them and create a need in the market, personalized digital marketing strategies to engage more audience.
When they make a purchase or are happy with the purchase, there is a high chance they will revisit the website or page and even recommend it to their friends.
Personalization in digital marketing has tons of benefits and any business that cracks the code. They set themselves on the path to achieving sky-high business success. This is because you are talking about your customers and understanding their needs by providing them with an experience that makes them feel special.
However, many marketers have questioned its ethical boundaries since you need to use data of customers which isn’t 100% reliable in all cases. Either Way, personalization is an important and powerful marketing tactic every company needs to adopt.
The world is rapidly becoming digital, and without personalization, you might not see these benefits. But what if you are trying to achieve it but see no progress? You understand and know how to implement it, but the audience cannot be seen.
Then trust me, it’s not you! It’s your strategy that might need a little bit of rework. Schedule a call with our marketing experts. Let us help you make a personalized digital marketing strategy for your business that’s guaranteed to work. Contact us today.
I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.