Artificial Intelligence has completely transformed the way content marketing works. From voice search optimization to personalized content recommendations. AI has paved the way for marketers to reach their target audience smarter and more effectively.

However, despite technological advancements, one aspect of content marketing remains as crucial as ever. Which is On-page SEO.

Google is constantly making severe changes to its algorithms to deliver the best possible results to its users. It is becoming increasingly crucial for businesses to ensure their website is optimized. This is where On-page SEO comes into play.

With millions of websites competing for the same keywords, optimizing your content is essential. By paying attention to on-page SEO, you can ensure that your website is easily discoverable by search engines and your target audience.

Keep reading for a complete guide on what on-page SEO is and how to use it to benefit your business.

Related: Complete On-page SEO Checklist

What Is On-Page SEO?

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. It involves optimizing the content on a page for search engine crawlers and users to help improve visibility on search engine results pages. This optimization typically revolves around the following:

• Crafting title tags with relevant keywords
• Using header tags appropriately
• Making sure content is sufficiently relevant and organized
• Meta descriptions are good
• URL is short and accurate
• Images have alt tags and relevant file names
• Using internal linking to pages that are also relevant
• Adding external links to other authority websites
• Including social media sharing buttons
• Website speed on mobile and desktop
• Making sure all content is optimized for mobile devices and much more

Optimizing these elements can both lead to higher click through rates as well as help boost overall rankings in SERPs. At its core, On-Page SEO is all about ensuring webpages have the right structure and content.

Related: What is Off Page SEO?

Why is On-Page SEO Important?

On-Page SEO is important because it helps search engines understand your website and its content so it can be indexed properly for relevant keywords searched by users. 

It also helps your pages rank higher in organic search results, leading to increased website traffic from potential customers. Just writing content and publishing it on the web is not enough to get noticed by search engines and readers.

Proper optimization of web pages is necessary. The more relevant your content is to users and the better structured it is for search engine crawlers, the higher you rank in organic search results. Therefore, focusing on On-Page SEO can greatly impact your company’s overall website performance.

Benefits of On-Page SEO

SEO is one of the most important factors in digital marketing. And On Page SEO is another part of SEO that is important to make your site visible in the eyes of Google.

I have been working in the digital marketing industry for the past six years and it’s one of the most important things for every business. There are many benefits of on-page SEO, but some of the most important ones include the following:

• Improve click-through rate
• Get more targeted traffic
• Boost your conversion rate
• Enhance user experience
• Dominate SERPS
• Improve dwell time
• Reduce your bounce rate 
• Generate more leads
• Get more sales
• Drive long-term results
• Enjoy higher ROI
• Increase the number of backlinks to your website

On-Page SEO Elements

Several elements go into on-page SEO, and each one is important in its own way. But they fall into main categories.

• Content Elements
• HTML Elements
• Website Structure

Each element is again divided into subcategories. And each subcategory has its own importance. Depending on your website type, some elements may be more important than others.

Content Elements

Content elements refer to the content of your website. It’s about creating high-quality, relevant content that users find useful and search engines view as valuable. Let’s see how to create such content.

High Quality Content

A piece of content that is accurate, well-researched, easy to understand, and uses clear language is called quality content. Creating long form content is important because Google does not like thin content. If the content has the following characteristics then you can call it high quality:

• Well researched information
• Unique content
• Logically organized
• Easy to understand language
• Visually engaging
• Fulfilling search intent
• Adequate length
• Good word count (at least 1200 words)
• Relevant to the topic and audience

Keyword Placement In Content

Writing quality content is the first step which is for the users. If you want search engine crawlers to crawl and index your content, you must ensure your content is fully optimized with relevant keywords. 

Placing your keywords strategically throughout your content helps search engines understand what your page is about and how it is relevant to search queries. To optimize the content with keywords, make sure the following are taken care of:

• Place the target keyword in the first 100 words
• Include LSI keywords for semantic relevance
• Do proper internal linking to relevant pages
• Create relevant meta titles and descriptions
• Include alt tags for images
• Add the outbound link to authority sites

Related: Copywriting vs Content Writing?

HTML Elements

Apart from the quality of the content, it’s also important that the HTML elements of your pages are properly optimized to help search engines understand and index your content correctly. There are several HTML elements that you need to take into account when optimizing your web pages for On-Page SEO, including:

• Use Proper Title tags
• Use All Headings (H1, H2, H3)
• Add keywords in meta descriptions
• Alt text for images
• Utilize schema markup
• Make sure your site is secure (using SSL)

How To Optimize Your Website For On-Page SEO?

There are many different things that you need to do to optimize your website. Here are some of the most important things:

• Use Keyword-Rich Titles: When people search for something on the internet, they type their keywords into the search bar. The first thing they see is the results on the SERP are your website’s titles, meta tags, and header. To rank higher in search engines, you need to create headings by adding relevant keywords.
• Use Keywords Throughout Your Content: In addition to using keywords in your title, you also need to use them throughout your content. Google puts a lot of emphasis on keyword usage because it helps them determine what your content is about and how relevant it is to their users’ searches. But make sure not to do keyword stuffing.
• Optimize Your Images: Whenever you upload an image to your website or blog, be sure to include keywords in the file name and the alt tag. This will help Google index your images and show them in the image results when people do a Google search.
• Internal Linking: One way to improve your website’s ranking is by linking internally between pages on your site. This will help improve user experience on your site.
• Add External Links: In addition to linking internally between pages on your site, you should also link externally to high quality websites. It tells Google that you’re an authoritative source of information. It helps improve trustworthiness which can lead to a higher ranking. 
• Mobile Friendly Website: Over 50% of internet traffic now comes from mobile devices such as smartphones and tablets. It’s more important than ever to ensure that your website is responsive.
• Add Fresh Content Regularly: Another easy way to improve your on-page SEO is by regularly adding fresh content to your website or blog. Google loves websites that are constantly updating and adding new information.

These are the things that you have to focus on for successful On-Page SEO. By following these strategies and best practices, you’ll be able to optimize your website for maximum visibility and traffic.

Get Professional On-Page SEO Help

Per my experience, On page is easy but time-consuming to implement. If you don’t have enough time or resources to do it, then our professional SEO experts at echofish can help you.

We have a team of experienced and knowledgeable SEO professionals who will analyze your site and provide you with the best strategies to improve your on-page SEO. Contact us today to get started.

Related: Why Invest in SEO?