The world is digitized, and whether you like it or not, an online presence is essential for every business. It doesn’t matter if the business is big or small. The first thing that comes in an online presence is a website.

And usually, businesses spend their money like water on creating a beautiful, attractive website. But remember that a beautiful website without any users is dead. That’s where SEO comes in, which helps attract more audiences and converts visitors into customers.

Websites that rank on the first page of Google are more likely to get high daily visitors compared to websites on the 20th page of the Google search engine. Making a strong SEO strategy is incredibly helpful in this regard. It is one of the most valuable investments for your business.

There are two major types of SEO. On-Page SEO and Off-Page SEO. If implemented correctly, the website starts growing at a 10x rate. But if you are in the initial stages, you might be confused about its use case and whether you should implement on-page or off-page SEO for your business.

I’ll discuss it in detail so you can easily understand how these two strategies are different from each other and how you will use them for your business goals.

What is On-page SEO?

On page SEO is a process of things that we can do inside the website to make it more visible to users and google bots. But you might already know about the basics of SEO, such as keywords in your page, primary keywords in copy, meta descriptions for ranking in SERPs, and HTML codes.

These are the basics of on-page SEO. But on-page SEO is not limited to this alone. But there are some other essential factors that are most important.

Related: On Page SEO Checklist

Quality of Content 

You must have heard of the phrase content is the king. Even if you implement all the SEO techniques, your content is not high-quality. Then your SEO efforts will be in vain, and you will wonder why none works. The bounce rate will skyrocket if your content is not good, so make sure that your content is;

• Easy to navigate 
• Well articulated
• Add value to visitors

Keyword Optimization 

It is the basis of all SEO techniques. Google’s algorithm keeps updating, focusing more on providing better search results to users based on search intent. Long tail keywords are broad and get more traction from the audience as they are keyword phrases that are widely popular among people.

Think from the audience’s perspective about what keywords they want to search for. Use tools to understand search intent and how you will provide them with information based on the keyword. 

Title Tag

The title tag is the HTML name of your blog or web page. That title appears on the web browser whenever someone searches for a query. After your content, title tags are an extremely important part of your website.

So smartly incorporate relevant words in your title tags. The length of tags shouldn’t be more than 60 characters. These appear on the SERP display, so ensure your title tag fully appears on the search engine. 

Meta Description

The meta description is a small summary of your website content’s 150-160 characters. While searching for a query, the user sees a headline and a small snippet of the meta description on SERP. So ensure that your meta description is compelling, persuasive, and engaging because if the user finds it valuable, they might click on the page and engage with it. 

Alt Text

It is also known as an alt tag or alt description. It’s a small explanation of any image relevant to the search result. If your image doesn’t load immediately, the alt text of the image will give the reader a sneak peek of what they are missing.

Many screen reading tools use alt text to engage visually impaired people. With alt text, search engine rankings of content pages can increase. So the phrase you use in the alt text will rank you in search engine image results. 

Mobile Friendly 

There are billions of people who use mobile phones daily. Most of them use mobile phones or tablets to search for information, which shows the importance of a mobile-responsive website. So if you aren’t making your website mobile-friendly, you are missing out.

If your website isn’t optimized according to mobile, users might have to zoom in or adjust the screen for a better view. It frustrates and distracts them; they might visit your competitor’s sites. Even Google ranks also consider websites that are mobile-friendly in the ranking process. 

Core Web Vitals

It was launched in 2020, a core update of Google through which they can determine a website’s performance. The user experience is improved and they can get a smooth experience while visiting your website. The core web vital shows a uniquely special experience for users. It consists of three crucial factors;

• Loading speed 
• Interactivity 
• Visual stability

User Experience

UX is an important on-page SEO strategy. Most optimization techniques’ major goal is to ensure your website is user-friendly. That’s where UX will help you.

You can improve it by enhancing readability and creating a positive UX experience for your visitors; if you are considering making a multi-page website, make navigation easier by adding a menu on either side of the website page. 

Internal linking

Your content is high quality which is an excellent thing. With it, visitors can find relatable information, giving them the notion that you have done your research. Even in this article, you might have noticed we have linked the article to more comprehensive guides, information, and valuable content.

This is also helpful because Google can find new content. It tells the search engine about your content which is a crucial factor in ranking websites.

What is Off-Page SEO?

Off page SEO is a collection of techniques and strategies for promoting a website through third-party sites or apps. Most people focus on backlinks for off-page SEO, but SEO is vast and is more than just links. 

Domain Authority

Every website has a different domain authority, sometimes referred to as DA. You can measure your website’s domain authority on a 1-100. If your domain authority is higher, then the chances of your site ranking in search engines are high. But what’s the benefit of it?

Simple!

If you increase the domain authority, your SERP ranking will become high. Domain authority of your website is measured by the following factors;

• Time duration of your website: if you have had a website for a long time, you have high domain authority. 
• 404 messages on your website: it shows several pages missing. 

Remove all your website’s technical problems, increasing your site’s authority. 

Shareable Content 

I can’t emphasize the importance of high-quality content enough. Make sure your content is share-worthy. This is among the best ways through which you can generate backlinks. Link with the website and blog, and use social media to leverage it. 

Local SEO

Local SEO is a good technique to present your business to wider audiences. You can create your business profiles on the;

• Google My Business
• Yelp 

So people near you will easily find your business. Generally it’s a good off-page SEO strategy for your business.

Content Marketing 

With content marketing, you can increase your reach. You can provide them value and customize your strategy according to your audience’s needs. You are publishing a lot of content on your website. It will help you generate more traffic and leads. It can be as vast as blogs, articles, guides, etc. Use it to engage more with your audience. I recommend adding the following;

• Surveys
• Guest blogs 
• Reports 
• Brands 

You should start by finding unlinked brand mentions. It’s considered one of the best strategies for new websites that want to get at least 50 or 100 backlinks for their website. You should use a third-party tool to get track of brand mentions. So whenever someone mentions your brand, you can reach out to them via email.

Request them to add a link to the brand mentions. You aren’t also gaining brand links which is important for off-page SEO. But you are also increasing referral traffic, ultimately increasing your website in SERPs. 

Backlinks

One of the biggest mistakes off-page SEO strategies make is focusing on the number of backlinks instead of quality. The importance of backlinks is so significant that even Google has made multiple updates describing link schemes and spam. Links are crucial for off-page website SEO because they can easily get filtered from “link juice.”

Your website, E-E-A-T, will improve through this, making it more authoritative and trustworthy. As I mentioned above, the strength of every website backlink is different. But how can you ensure that this backlink is good or not? Here is how you can determine it.

• Authority: imagine links are like votes. So in a sea of competitors, you can get more votes (links) and leave your competitors behind. 
• Relatability: according to google, if your website has more links, it’s a good sign. It shows that information is authentic. 
• Anchor text: with anchor texts of backlinks, Google can better understand the page content.

Clicks: links in your content that are clicked often will weigh more authority.

Related: Types of Backlinks

On-Page Vs. Off Page Seo: Difference Between Them

On-page SEO	Off-page SEO
In this we optimize individual pages on a website to improve their ranking in search engine results pages.	External factors are optimized that impact a website’s authority and credibility.
The focus is on internal elements such as title tags, meta descriptions, headers, images, and content.	In this we build backlinks, do social media engagement, and brand mentions.
More control over on-page factors as they are within the website owner’s control.	Less control over off-page factors as they depend on external sources.
Essential for making individual pages more search engine friendly and improving user experience.	Vital for building a website’s authority and credibility and improving its overall ranking.
Can have an immediate impact on page ranking and search visibility.	May take longer to see the impact of off-page SEO efforts.
In on-page SEO you analyze the website.	In off-page SEO you promote the website.
We use internal linking in it.	Direct linking is more preferred approach in off-page SEO.

Should You Choose an On-page or Off-page Strategy for Your Business?

Many businesses often ask this question. But you must understand that you must use both strategies to increase rankings when working on a website. The importance of either of them can’t be denied.

Consider SEO as a building block of your website. On-page and off-page SEO are maintenance pillars that ensure the audience and Google like your website. It depends on the needs, goals, outcomes and expectations you want. 

Increase Your Site Visibility  

Search engine optimization is a complex and challenging field for most people. If you are starting with on-page or Off-page SEO strategies, you must ensure they are well-optimized and you get the desired outcome.

Often SEO strategists make minute changes and expect results, leading them nowhere. SEO is a must if you want to increase your website ranking and visibility. Our expert team is just one call away from skyrocketing your website. Contact us today.

FAQs 

Is Off-page SEO Still Effective in 2023?

It’s important to note that on-page SEO and off-page SEO have different techniques. Without off-page SEO, ranking a website can be extremely difficult, especially in overcrowded markets. If you are considering using off-page SEO for your business, use it as a promotional activity to attract more audiences. 

Is Single Page Enough For SEO Of Your Website?

There are many drawbacks to having a single-page site, especially from an SEO point of view. It negatively impacts your keywords rankings. It’s because in single-page websites, the main topic revolves around one subject, which ultimately limits the ranking capability of a site, and you can’t use many keywords. However, these strategies vary greatly for WordPress and Shopify websites.

Which SEO Practice Should You Not Use On Your Website?

One of the biggest SEO practices that negatively impact your entire website is over-prioritizing your keywords and stuffing them at irrelevant places just to complete the keyword target. Keyword research is an important aspect of ranking a website.

Your content should revolve around it, but you shouldn’t focus only on it. Apply a logical approach for this, then shortlist the keywords based on relevance and value. By using these keywords excessively then, your SEO strategy can also fail.