We keep hearing so much about digital marketing, but what does it entail? From the latest trends to its role in a company’s success, many people don’t know the marketing aspects. Digital marketing encompasses various techniques designed to connect businesses with their customers in the digital realm.
It leverages the power of social media platforms, search engines, and various digital channels to deliver personalized, targeted, and measurable marketing campaigns. As more and more companies strive to keep up with the ever-changing digital landscape, it’s becoming increasingly important for businesses of all sizes to become savvy in online marketing.
From optimizing a website’s SEO presence to understanding how email marketing works, there is much more when it comes to digital marketing. You may already know some basics about this high-tech world. Still, there are a lot of interesting online marketing facts you might not know that could come in handy.
In this article, I’m going to share some digital marketing facts that every marketer, entrepreneur, or business owner should know. Whether you are a novice exploring online marketing possibilities or a seasoned professional looking to sharpen your strategies, these insights will prove invaluable in unlocking the full potential of your marketing efforts. Let’s dive in.
Importance of Digital Marketing Statistics
Numbers can be boring, but not when it comes to digital marketing. Because when it comes to running successful marketing campaigns, stats are everything. We need to know how to target the right people and what they’re doing while they’re there.
It’s like keeping tabs on a group of hyperactive toddlers. Knowing digital marketing facts will also help you make better decisions when allocating your budget and resources and keep an eye on the competition. Now let’s see some fascinating facts about digital marketing.
Digital Marketing Facts
- According to research, the Global Online Marketing industry will reach $786.2 Billion by 2026. It’s because of the pandemic that has pushed many companies to switch from traditional marketing to online or digital platforms.
- In 2020, spending on digital marketing was higher than ever before and experienced a steady growth rate of 16.2%.
- 70% of consumers are influenced by products with high ratings or positive reviews; an additional 67% prioritize finding the best price.
- 77 percent of digital marketers from the United Kingdom indicated they had invested in data analytics to improve online marketing.
- The two most in-demand skills are digital advertising (45%) and content creation and curation (42%).
- Writers with Ai tools will replace 54% of marketing activities by 2029.
- Organic reach on social media will continue to decrease because social platforms are relying more and more on sponsored content to generate revenues.
- As a study by Smart Insights, 45% of businesses don’t have a clearly defined digital marketing strategy.
- Digital Marketers who leverage video content get 66% more qualified leads per year than those who don’t.
- The B2B companies that generate blogs consistently receive 67% more leads than those who don’t.
SEO Facts
- 64% of marketers actively invest in SEO.
- 89% of businesses rely on organic search as their most effective distribution channel.
- Google is the most used search engine with a market share of 92.7%.
- Page speed is an important factor for SEO, and 47% of users expect a page to load in two seconds or less.
- Google’s indexing algorithm currently processes more than 100,000 searches per second on average, equal to 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
- Mobile now drives 53% of organic traffic globally, compared to desktop’s 47%.
- Keywords with a higher search volume tend to have more competition and lower click-through rates than those with a lower search volume.
- The first position on Google’s SERP gets almost 33% of search traffic.
- Each day, 20% of the search terms are entered into Search engines that have never been searched before.
- 90% of searchers haven’t decided about a brand before they start their search.
- The global SEO services market grew from $62.75 billion in 2022 to $74.76 billion in 2023 at a compound annual growth rate (CAGR) of 19.1%.
- Only 5.78% of Google searchers will click on the second page.
- 18% of all local searches lead to a sale within one day.
Social Media Marketing Facts
- There are 4.9 billion social media users worldwide as of June 2023. It is forecasted that this number will reach 5.85 billion by the year 2027.
- On Instagram, Cristiano Ronaldo is the most followed person with over 590 million followers. While Lionel Messi is second with over 475 million followers.
- Facebook is the most used online social network worldwide with roughly 2.98 billion monthly active users as of the first quarter of 2023.
- After Facebook, Instagram is the most used social media platform globally with more than 2 billion monthly active users.
- Twitter has over 319 million active users with microblogging being the most popular activity on this platform.
- 47% of Gen-z use social platforms an average of 2 to 3 hours daily with TikTok being the leading platform used by this generation.
- Businesses with more than 11 employees have seen an average of 25% increase in revenue from social media marketing.
- LinkedIn is the platform where B2B buyers are more likely to share professional content.
- In 2022, 867 million Tweets were recorded daily worldwide, and the number of tweets sent was estimated to be 362 billion.
- There’s been a 30% increase in consumers saying that TikTok has influenced their online purchases.
- Over 81% of brands do social media marketing.
- Mothers who have children under age 5 are the most active parents with social media accounts.
- Did you know in 2022, Tik Tok was the fastest-growing social media? It got more viewers than Google.
- Instagram has 84x more engagement than Twitter and 10x more than Facebook.
- 72% of people check the social media accounts of unknown brands before buying.
Content Marketing Facts
- Content with relevant imagery gets around 94% more views.
- Titles with 6-13 words attract the highest and most consistent traffic (this blog has 7, maybe that’s why you’re here!?).
- WordPress users produce nearly 70 million new posts each month.
- 50% of B2B Marketing Teams Outsource at Least One Content Marketing Activity
- Short-form video content like TikToks and Instagram Reels is the most effective type of social media content.
- Short content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than articles of average length (900–1200 words.)
- Buyers are willing to spend no more than 5 minutes reviewing most content formats.
- Over 60% of marketers measure the success of their content marketing strategy through sales.
- Customers with a positive experience of your content are 140% likely to make repeat purchases from you.
- Video content continues to hold the lion’s share in digital marketing, with 83% of marketers using video in their strategies.
- Using storytelling as part of your content helps create an emotional connection with viewers and is more effective than facts alone.
- Copywriting is the most in-demand content marketing skill according to 61% of marketers.
- Businesses using blogging gets more organic traffic and leads than those who don’t blog.
Ending Thoughts
It’s important to remember that onlinw marketing is constantly changing and evolving. So it’s important to stay up to date on the latest trends and facts. With this knowledge, you can ensure that your digital marketing strategy remains relevant and effective in helping your business reach its goals.
Keep these facts in mind as you create your content, optimize SEO, build campaigns, and engage with customers. If you need help creating a perfect marketing strategy for your business, contact us today to discover the best solutions. We can help you stay ahead of the game so you won’t get left behind.
I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.
