You’re ready to build your brand and take your business to a new level. The first thing you need to do is create a website, so you choose Wix. You’re so excited to start this new journey for your business.

But all your excitement washes away when you read that Wix is not a good choice from an SEO perspective. So what should you do now?

Is Wix awful from a search engine optimization point of view? Many people have read these statements, but in this blog, I’ll tell you whether you should use Wix or not.

We all know how important SEO is. If the sole reason for dropping Wix as a choice for your website is that it’s not a good choice for search engine optimization, then you don’t have to worry because Wix has changed a lot in the past few years.

In this blog post, I’ll share everything you need to know about Wix, tips, and a detailed guide through which you can rank your Wix website.

Is Wix Good for SEO?

The simple answer to your question is YES.

But then why do people say that it’s not good? Is it really bad?

Let me explain it to you. But for that, we have to look back to a few years when Google hated Wix. Want to know why?

Because blog articles in this website builder weren’t SEO friendly, they added characters to the URL structure, keyword stuffing, poor meta description, and many other poor SEO tactics. In a nutshell, it was a clear violation of rules set by Google and there were major SEO issues.

Wix soon caught up on this. So they decided to do something about it. In 2016, Wix improved its SEO and made many changes to make those websites SEO-friendly. We will mention those in the later section of this article.

Now this website builder is good for increasing your ranking in SERPs. Due to those past issues, many people think it’s still bad. But that’s not true. John Mueller, a famous Google search advocate, has also mentioned that this website builder is fine for SEO.

Despite past concerns, Wix’s SEO has come a long way, now being a solid choice for businesses. Don’t let outdated opinions sway you.

Pros and Cons of Wix

Wix is a web development platform where you can create high-quality websites to boost your business. The best part is that you don’t need to be a programmer with extensive tech knowledge to create a website on this platform.

The best thing is that there is a Wix SEO tool. With it, you can customize your blog content, meta descriptions, pages name, and many other things to optimize your site for search engines.

But some limitations are hard to overcome. That’s why I’ll tell you some of this website-building platform’s most important pros and cons.

Pros:

• It is known for its easy drag-and-drop interface, built-in features making it user-friendly, especially for beginners. With this website builder users can create feature-filled sites.
• It offers various templates and customization options for creating visually appealing websites.
• The App Market of this platform provides additional functionality through various apps that can enhance your website’s features.
• While there were past concerns, Wix has made strides in improving its SEO capabilities, helping websites rank better on search engines just like a regular site.
• Wix provides hosting services. Thus eliminating the need to find a separate hosting provider.

Cons:

• The free plan includes Wix ads on your site and doesn’t have features like a custom domain etc, which can be removed by upgrading to a paid plan.
• Changing templates can sometimes lead to content reformatting, which can be time-consuming.

Step-by-step Guide For Wix SEO

Now that you know everything about SEO, I’ll share some of the most important tips for creating your SEO action plan. By implementing this, search engine bots can crawl your website, index it, and increase your rankings. Here’s how it goes.

Wix SEO Tips => Search Bots => Crawl Site => Faster Indexing => Increase Search Engine Rankings

This step-by-step plan will ultimately increase organic traffic to your site.

Step 1: Optimize the Homepage Of Your Site

The first step in SEO is optimizing your homepage. Click on Update the title of the homepage. You’ll get two options, i.e., either you can use a title recommended by the site builder or choose linked guidelines that help you write your titles.

You’ll see the “Go to Editor” option and click on it. Follow the instructions; if you’re satisfied with your result, hit refresh now that you’ve successfully changed your title.

But optimizing the title isn’t enough. That’s why you must step forward and change your description. A meta description is a short paragraph that appears below the title tag. Let’s suppose I Google “best SEO blogs EchoFish” The content which appears here is known as meta description.

The homepage title appears in the search snippet. By following the method I mentioned you can change the default title settings of this platform.

Google prioritizes sites that focus keenly on adding relevant keywords. But ensure you’re not following any black-hat search engine optimization technique because they can put your site at risk of penalization.

Step 2: Add Long-tail Keywords

Aren’t all the keywords the same? What’s the difference between short or long-tail keywords? Long tail keywords are phrases or search terms with more than four words. The reason for using this is because these phrases have high search volume and low competition.

For beginners, it’s the best opportunity to grow your site organically. Suppose your niche is Digital Marketing.

Find relevant long-tail keywords through search engine optimization tools. There is a wide range of these tools some of them are Ahrefs, Semrush, or any keyword research tool to get a list of relevant keywords.

Not only thus you can use Google Trends to find relevant keywords and optimize your content management strategy. Remember, the more targeted keyword, the better site traffic.

Step 3: Improve Your Site For Local SEO

Local search engine optimization is a form of marketing through which you can reach local audiences and increase traffic to your store’s physical location. But is it for you?

It is highly beneficial for you if you’re running a small business such as a salon, restaurant, or retail shop.

Basically, search engine optimization is divided into two types:

1. On-site
2. Off-site

On-site, you optimize your site to rank in local searches. Targeted keywords are used based on your target audience’s geographical location. Off-site strategies include link building, 5-star reviews, and positioning as an industry expert by getting mentions in blog posts and directories relevant to your niche.

You should also add NAP. It includes your business contact info i.e., Name, Address, and Phone number. Other than that, you can add your business’s zip codes, states, contact email, and places. These contact details will help Google and your customers easily find you.

Another important tip I highly recommend is adding a map to your site. People can just click on the map and get clear instructions on how to visit your shop location. 

Start by creating your Google business profile. Add your social links and claim location in Google Maps. It can be another source of traffic that increases site potential visitors.

Step 4: Use Wix SEO Tools

It’s an advanced SEO feature by this website builder and an absolute game changer for your site ranking. It’s not just about changing your content, adding keywords, or making it aesthetically pleasing. It’s much more than that.

It’ll provide you with complete info on how you can improve your search engine rankings.

You’ll get analytics to check if you’re implementing the right strategies. Make your blog professional, increase its visual appeal, and optimize content to increase traffic.

Step 5: Set Up Google Search Console and Analytics

If you’re using Wix SEO tools, another tool that could greatly help is Google Search Console and Analytics. The best part is that it’s a free service, so you don’t have to pay a single penny.

But you might wonder why I should use it. What’s the benefit?

With this, you can find keywords that are mostly searched by your audience. Check errors and mistakes in your site that are holding you back from ranking. You can also check how many times a person has clicked on your site and how a user interacts with your site. You can get a complete website audit with this advanced tool.

• Sign in to Google Search Console.
• Click “+ Add Property” and enter your website’s full URL.
• Choose a verification method: HTML file upload, HTML tag, domain name provider, or Google Analytics/Tag Manager.
• Complete the chosen verification method’s instructions.
• Once verified, access your website’s data and insights in Google Search Console.

Step 6: Write Content That Adds Value

You must have read a lot of times that high-quality content is very important. But what’s the meaning of high-quality content?

It’s the content that adds value to the reader. It should match the intent of the keyword. Suppose the article is “best ways to market your book” in that article. What should you mention?

You should tell how to market your book, including strategies and tips. It shouldn’t discuss ways to become a good writer or book author.

• Stay to the point
• Avoid fluff
• Make your content engaging

Another important thing is E-E-A-T which stands for Experience, Expertise, Authority, and Trustworthiness. Sites that adhere to these have high chances of ranking.

But what if you don’t know how to write content?

No problem. You can hire a white-label search engine optimization agency or a freelancer with expertise in writing engaging content relevant to your niche.

Step 7: Generate High-quality External Links

You might have heard about the importance of internal linking, but external linking is also important. But one big mistake people make while getting external links is not checking a website’s domain authority.

Remember, links from sites with high domain authority have more value than those with low domain authority. So what does that mean for you?

You should prefer high-quality links from sites with high domain authorities to rank better on Google SERP.

Indeed internal links are important but that doesn’t mean you should external links. These are votes of confidence. I highly recommend creating high-quality, unique, original, and fresh content because it has more chances of getting backlinks from larger sites.

Step 8: Optimize With Image SEO

You’ve created a blog, and to increase its visual appeal, you add images. But this can backfire badly. Do you know how?

If you add a photo that’s not optimized, then it can increase your bounce traffic and reduce the ranking. But there are some ways through which you can avoid these things.

One of the best ways to do this is by adding alt text to all the images. In alt text, you need to describe the scenario in the image accurately, or you can add a keyword related to the article.

In simple words, a detailed description is important otherwise you can just add keywords.

Source: Support Microsoft

Use original images that aren’t widely available on other websites whenever possible. This can improve the uniqueness and value of your content you can use a wide range of tools for this purpose such as pexels, piaxabay, etc. These platforms are extremely good however for advanced features you need to buy their premium plans.

Use lazy loading techniques to ensure images only load when they come into the user’s view, improving page load times. Remember optimizing images for users and bots is crucial and can increase potential visitors to the site.

Step 9: Set Up 301 Redirects

Broken links are the biggest deal breakers for clients. Suppose they click on the link, and it keeps loading forever, and at the end, they get to know it’s a broken link.

Avoid these things by setting up 301 redirects.

It’s especially helpful if your old website was on any other CMS, you’ve built a reputation, and you want to tell people that you’ve moved to Wix then 301 redirects are a suitable solution for this problem.

Navigate to your settings, find the SEO option, and scroll down to where it says “Manage 301 Redirects.” After understanding what 301 Redirects do, click “Get Started” to connect your old pages to new ones.

Enter the web address of the old page, choose the new page you want it to link to, and you’re all set. Make sure you repeat this process for every page that you’re no longer updating, or that’s not available anymore.

Step 10: Mobile Optimization

We all hate waiting, and the same thing goes for your audience. They don’t want to wait for a page to load forever. They want quick information within nanoseconds. You’re missing a lot if your website takes a minute to load.

Don’t you know any coding? No worries.

Wix takes care of optimization for you. When you’re on the Wix Editor’s main screen, find and click on “Page Layout Optimizer.”

After that, hit “Optimize Now.” And that’s all you need to do. Wix handles the heavy lifting by adjusting page size, appearance, and other small details for you.

It creates a positive user experience for potential visitors and decreases the friction for visitors.

Mistakes in Wix SEO

If you follow the complete guide I shared in this blog, get ready to increase your site’s rankings. However, I’ll share some more mistakes that people usually make in this website builder. Read to ensure that you don’t make any of these terrible mistakes.

• Choosing Inappropriate Template Elements: Selecting design elements that prioritize aesthetics over functionality can lead to poor user experience and rankings.
• Not Submitting Sitemap: Failing to submit an XML sitemap to Google Search Console can hinder properly indexing your website’s pages.
• Using Default URLs: Customized URLs that include relevant keywords help search engines, and users understand your content. Default URLs can be vague and uninformative.
• Overusing Flash and JavaScript: While Wix has improved its handling of these technologies, relying too heavily on them can hinder search engine indexing and accessibility.
• Duplication of Content: Duplicate content can confuse search engines about which page to index, leading to lower rankings for your content. It’s important to have unique content on each page. Choose the canonical tag option, and set it up to minimize these types of content issues.

Looking For Wix Website SEO?

Wix is an amazing all-in-one website builder and extremely user-friendly. You can not only build websites on this platform but also host your websites. To ensure that your website ranks higher in SERPs, this website builder offers a clear SEO plan and guidelines. It can take your website to the next level.

However, you need to do proper keyword research, optimize your content, make catchy meta descriptions, and, in a nutshell, follow all the guidelines that I’ve mentioned above. That’s how you can rank your Wix website.

At EchoFish, we want your website to rank on the first page of Google. Because more than 90% of people don’t even bother to see the second page of Google, we provide exceptional SEO services through which you can attract website traffic and nurture those potential customers into leads.

Contact our experts and we will help you with SEO of your wix website.