I started my career back in 2017 from off page SEO. Since then I have used a variety of link-building tools to increase the visibility of websites.

As we fast forward to the world of 2023, there are numerous link building tools available with new ones emerging every day. To be honest link building is difficult. But it’s not a daunting task if you have the right tools in your toolkit.

After much research and personal use, I’ve come up with a list of the best link building tools you need in 2023 that will make your work easier. These tools will helps you to identify backlink opportunities, track their progress, and measure their quality over time.

You can also analyze content related to linking domains and optimize anchor text. They are also invaluable as they give you more control over how your links appear in query results. So make sure to equip yourself with these powerful link building tools and grow your online presence like never before.

Now it’s time to take your link building campaigns to the next level. Here are my top picks for link building tools in 2023:

  • Ahrefs
  • SEMrush
  • Serpstat
  • Majestic SEO
  • Moz
  • Buzzstream
  • BuzzSumo
  • NinjaOutreach
  • Hunter.io
  • Haro
  • SEranking

Related: Types of Backlinks You Should Know

13 Popular Link Building Tools

I have used every tool mentioned above and from personal experience, I can say that these link building tools are great. It does not matter if you are a beginner or an expert in link building. These tools will help you to run successful campaigns.

Now let’s see each tool in detail so you can choose the best one.


After Google, Ahrefs is one of the leading names within the web crawling industry. It has been helping customers assess and gain insights from their websites since 2011.

With its technology, Ahrefs crawlers are second to none regarding crawling data and offering useful insights that can help SEO experts optimize their websites and drive more organic traffic.

Ahrefs is a popular link building and digital marketing tool that offers a range of features to help users improve their search engine rankings and drive traffic to their websites. Some of the key features of Ahrefs include

  • Keyword Research Analysis
  • Site Audit
  • Backlink analysis and Monitoring
  • Competitor analysis
  • Rank Tracker
  • Link Intersect

With Ahrefs, you can research and identify high-quality link-building opportunities using the Link Intersect feature.

Want to know how to find backlinks opportunities? Let’s see.

  • Open link Intersect, add as many competitor websites link. And below you have to mention your website.
Open Ahrefs Link Intersect
  • Click on “Show link opporunities” and you will sites linking to the competitors but not your site.
Show Backlink Opporunities
  • If you want to find the specific page from where the competitors are getting links, just click on any page and here you got it.
Link Building Opporunities

It’s just one feature, and you can use site and content explorer to find more high quality links. To learn more about Ahrefs, you can follow their Youtube channel.


SEMrush is a must-have tool for any digital marketer. It provides everything you need to boost your website’s visibility on search engine rankings, from content optimization to keyword research. With SEMrush, you can define the best content strategies and devise the most effective SEO tactics. Some of the key features of SEMrush include

  • Competitor Analysis (Local and International)
  • Check Audience Insights
  • Keyword Research (Local and International)
  • Topic Gap Checker
  • Backlink Monitoring and Gap Checker
  • Spammy Links Checker
  • Rank Tracker
  • SEO Writing Assistant
  • Content Auditor
  • PPC Keyword Tool
SEMrush SEO Tool

Now when it comes to using it, there are a lot of tools available in each section that you can check. But I like the backlink gap checker which identifies the links pointing to your competitors that you don’t have.

Using this tool, you can find out your competitor’s backlinks and try to replicate them by creating better content and approaching webmasters to create backlinks.


After Ahrefs and SEMrush, Serpstat is my favorite tool. It’s the best of both tools, combining all their great features and some unique benefits that make it stand out. Serpstat is an awesome all-in-one toolkit for SEO, PPC and content marketing. If you’re looking to up your game in content writing and search engine optimization, Serpstat is the place to start. It has features of both tools combined, including

  • Competitor Analysis (Local and International)
  • Check Audience Insights
  • Keyword Research (Local and International)
  • Topic Gap Checker
  • Backlink Monitoring
  • Link Opportunities Checker
  • Rank Tracker
  • Link Intersect
  • PPC Keyword Tool

It has a new “Keyword Trends” feature that shows you the most trending keyword in a specific topic. So that you don’t have to spend time researching keywords, you can easily use the trending keyword with low competition and rank.

Keyword Trends

Serpstat’s user-friendly dashboard also makes it easy to get started quickly and efficiently so you can start targeting more effective immediately. Plus, it offers an incredibly affordable pricing scheme, making it popular among budget-conscious SEOs who want powerful data but don’t want to overspend.

Ahrefs and SEMrush are the most premium link-building tools, but I suggest you try Serpstats.


As an SEO consultant, I’m always looking for the best tools available to help me increase my client’s ranking. SEranking has quickly become a tool that I can’t ignore because it’s the only one of its kind and the only tool I have seen that provides a live demo account that you can use for free.

It allows me to properly evaluate their various plans and see what value they will provide in improving my clients’ rankings, which is essential in winning new business.

A great tool like SEranking is a no-brainer for anyone serious about improving their organic search presence and staying ahead of their competition. It has amazing features like

  • Keyword Rank Tracker
  • Website Audit
  • On-Page SEO Checker
  • SERP Checker
  • Backlink Checker
  • Backlink Tracker
  • Webpage Monitor
  • Keyword Grouper

Suppose you don’t want to take my word for it. In that case, the team at SEranking is always available to answer any questions or offer guidance on best practices. So if you want to level up your SEO game and understand your rankings then this platform is exactly what you need.

Majestic SEO

I had used Majestic SEO several times in the past, mostly when I had to analyze a website and assess its overall visibility. I’m not the biggest fan and rarely use it as my go-to SEO tool.

It’s good to check a website’s trust flow and citation flow scores. It’s great for backlink research and provides data about link types, anchor texts, referring domains and more.

These metric measures can help you decide which links are worth pursuing and how they can benefit your website. The best part is that you can also get insights into your competitors’ backlinks so that you know exactly what kind of tactics they’re using to rank higher than you.

Majestic SEO also provides an in-depth analysis of each backlink so you can assess its quality. You can also use their “Link Context” feature to find out the context of a link and if it’s relevant to your content.


Moz Link Explorer

Moz is the oldest SEO tool in the digital marketing industry. It has many advanced features that can help you build better link profiles and track your website’s performance on search engine results pages.

It has lots of key features but I don’t use all of them as they are not very useful to me. The features that I use are

  • Link Explorer (DA Checker)
  • Keyword Explorer (KD Checker)
  • On-page SEO Grader

These features are my favorite as they allow me to thoroughly analyze my website and competitors.

  • Link Explorer allows me to check my website’s Domain Authority (DA) and its competitors.
  • Keyword Explorer helps in identifying high-volume keywords for content optimization
  • On-page SEO Grader helps in analyzing the content quality & structure

As per my experience the KD that Moz shows is more accurate than any other tool. So it’s good for link building and keyword research.


Hunter.io makes it easier than ever to find the right contact email for link-building outreach. You can quickly and easily use hunter to do an email lookup and accurately find an individual or company’s contact information. Right now they have 107M professional email addresses in their database.

You can also bulk search for emails across various domains, which makes it easy to save time in your search. With Hunter, you don’t have to worry about wasting time reaching out to the wrong person – you know you’re targeting the right person for all your link-building projects.


Buzzstream lets you manage, organize, personalize, track and send emails all in one place. It’s a great tool for any small business looking to save time and increase the efficiency of its outreach campaigns. As it helps streamline the steps of email outreach, it lets you track your interactions with leads more easily and quickly set up personalized messages.

As well as saving you time, it allows businesses and individuals to create highly targeted campaigns that generate real results and ensure all of your contacts are organized in one place for easy reference. After finding link building opportunities you can import them into Buzzstream and start outreach.

Give Buzzstream a try today and see how much easier your outreach efforts can become.


Finding the right influencers in your niche can be tedious and time consuming. But with BuzzSumo, finding and connecting with the perfect people in your industry is made much easier. It is the perfect tool to help you establish relationships with powerful bloggers and influencers that will help amplify your content marketing efforts.

With its powerful search tools, you can pinpoint influential bloggers to start a new relationship with that can help you grow. It’s an essential tool for brands looking for high impact promotion and great link-building opportunities.

Find bloggers that specialize in writing about topics related to yours, track their engagement levels and reach out through the platform to learn more about what works with them. An invaluable asset for content marketers, you’ll want to add BuzzSumo to your marketing arsenal as soon as possible.


NinjaOutreach is a powerful tool for digital marketers, especially guest blogging outreach. It’s similar to BuzzStream and GroupHigh, but NinjaOutreach offers unique features that make managing influencer relations incredibly easy.

Using NinjaOutreach you can quickly find influencers relevant to your brand, compare available data points like audience size and engagement, and outreach right away without ever leaving the platform.

It also makes it straightforward to build an organized database of all the people you’ve researched or interacted with. NinjaOutreach isn’t just an easy alternative – it’s a must-have resource for any marketing team looking to generate qualified leads and develop relationships with top social media personalities. You can find lots of link building opportunities like

  • Competitor Backlinks
  • Broken Links
  • Guest Post Links
  • Resource Page Link
  • Expert Roundups
  • Link Roundups
  • Infographic Links
  • Podcast / Interview

Even the process of building backlinks with NinjaOutreach is really fast.

  • Search our Websites & Blogs Database
  • Write outreach templates or use premade ones
  • Schedule email campaigns
  • Track results with built-in CRM

I’ve been using this tool for the past 2 years, so I can say that it has improved my link building process. I can highly recommend it to anyone looking for link building opportunities.


As a blogger, everyone wants to get backlinks from sites like Forbes, Bloomberg, Business Insider or Mashable. This is where Haro comes in. Haro offers an easy way to connect with journalists seeking help with their stories. With Haro, businesses can easily register and pitch journalists directly on timely topics.

They even offer personalized notifications, a media contact database and lead stats to ensure everyone is connected and informed. For any business hoping to boost its website’s search engine optimization rankings, Haro can be a valuable asset. One thing to remember is that it sounds easy, but it’s not.

Hundred of bloggers pitch the journalists at the same time you are trying. So it’s possible you may not get a response fast but you will get a response if your content is good enough.

Choosing The Best Link Building Tool for Your Website

Link building is essential to improve your website’s SEO rankings and increase online visibility.

You can also find link building opportunities manually but it’s time consuming and you can’t scale it. With the right link building tools your search engine optimization efforts will be much more successful.

That’s why it’s important to pick the right tools for your particular website and needs. Make sure to consider your budget, key features you need, technical requirements, and other factors to choose the best link building tool for your website.

Whether you’re just starting or have been doing SEO for years, these tools will help take your link building strategies to the next level.

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I'm a very hard-working, motivated, and committed individual with a positive attitude towards life and a passion for doing new things that help people.I love challenges in my career because they make you more robust than before when you overcome them.

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