The world of web design is constantly evolving. As new technologies emerge and user habits change, web designers must adapt to create the best possible user experience. It’s about looking into the future and trying to understand what might be popular in the coming years. 

Over the last few years, we’ve seen significant changes in web design style. The rise of responsive design has meant that sites have to be designed with mobile users in mind.

The popularity of video content has led to a trend for more immersive, multimedia-rich designs. And we’re seeing a growing interest in bold typography and illustration as designers attempt to add more personality to their work.

But no one knows what web design trends, styles and techniques will dominate in future. It’s about time we found out.

Related: 5 Data Science Trends You Can’t Ignore

Upcoming Web Design Trends to Expect

One thing to remember is whether a trend is popular or not, always design for your target audience. Sure, you’re aware of the trends, but don’t force them into your strategies if they aren’t appropriate. Now let’s see some innovative web design trends to inspire you.

Experimental Navigation

Experimental navigation refers to navigation patterns that don’t follow traditional rules. It might include scrolling or gestures to navigate a site or to break up the navigation into smaller chunks spread across the page.

This trend is all about giving users a more unique and exciting experience. It’s also about making navigation more intuitive and easy to use. After all, if people can’t figure out how to get around your site on their mobile devices, they will not stick around for long.

You must ensure that your navigation is still easy to use and that users won’t get frustrated trying to find their way around. This trend can quickly become a usability nightmare if you’re not careful.

Storytelling

Storytelling is a huge trend in the world of marketing, and it’s starting to make its way into web design as well. It involves using your website to tell a story rather than just presenting the information. You can do this in several ways. 

You might use video or animation to bring your story to life. Or you might use scrolling to take users through your content. Whatever approach you take, you aim to engage users and make them feel like they’re part of the story.

It is an incredibly effective technique for brands that are trying to build a connection with their users. By telling a story, you can create an emotional bond that will make people more likely to become loyal customers.

Interactive Elements

Interactive elements are another way to engage users and make your site more enjoyable. It includes anything from quizzes and games to surveys and polls. Anything encourages users to interact with your site rather than passively consume content.

This trend is about giving users a more active role in the experience. It’s also about making your site more fun and engaging. After all, if people are having fun using your site, they will likely return.

Too much interactivity can be overwhelming and off-putting. But if you can find a way to use it effectively, it can make your site stand out.

Minimalist Design

Minimalistic design is about stripping away the superfluous and focusing on the essentials. It means using simple layouts, clean typography, and minimal bright colors. Anything that makes it easier for users to find what they’re looking for.

This trend is popular because it’s clean, elegant, and easy to use. It’s also relatively easy to implement, which makes it a good choice for designers who are short on time. If you strip away too much, your site might look bland. So make sure you only include genuinely essential products.

Typography-Based Design

Typography-based design is all about using typefaces to create visual effects. It includes anything from large, attention-grabbing headlines to intricate and detailed body text.

This trend is very popular. Because it is used to create organic shapes or geometric shapes, from simple and understated to bold and dramatic fonts, it’s also relatively easy to implement, which makes it a good choice for designers who are short on time.

Off the Grid

A grid is one of the essential elements of web design, but that doesn’t mean it has to be boring. More and more designers are starting to experiment with non-traditional grid layouts.

This popular trend aims to add interest and visual appeal to your site. It’s also a great way to stand out from the crowd. After all, if all the sites in your niche use traditional grids, a non-traditional grid can help you make a real impact.

One thing to remember with this trend is that it can be easy to go too far. Users will have difficulty navigating your site if your layout is too chaotic or confusing. So make sure you still provide a clear and easy-to-use structure.

Imagery Multilayers

The professional web design process usually starts with the layout. But what if you could start with the imagery? That’s the idea behind imagery multilayers. This popular option involves creating a background image with multiple layers of different pictures.

The goal is to create an exciting and visually appealing background to help your site stand out. If your background is too flashy or messy, it will be distracting and off-putting. So make sure you only include the essential elements.

Delight

The goal of the amazing user experience is to ensure users can find what they’re looking for. But what if you could go one step further and delight them? That’s the idea behind the trend of attractive design for delight.

It involves creating a memorable experience that goes above and beyond what users expect. It might be something as simple as a fun animation or a game that pops up when they complete a task. Whatever it is, it should put a smile on their face.

One-Page Website

Most local business websites still have the same old format: a home page, an About page, a privacy policy, a Contact page, etc. But what if you could fit everything onto one page? That’s the idea behind the trend of one-page websites.

One-page websites are perfect for businesses with little content to share. They’re also a good choice for businesses that want to impact their web presence substantially. After all, users can’t help but pay attention when everything is on one page. And the best part is you can do SEO of on page sites easily.

But you need to consider different CMSs such as Wix, WordPress, and even Shopify for your business website.

One thing to keep in mind with this trend is that having a clear information hierarchy is important. Otherwise, your one-page website will end up looking sloppy and confusing. So make sure you use headings and subheadings to break up your content. You might want to create an AMP page or solely increase your ranking. Thats why i recommend to find the purpose of creating a website and then choose relevant design.

The Future Is in Our Hands

These web design trends show that the future of web design is in our hands. We expect to see more creative use of typography, more immersive and interactive strategies, and a greater focus on mobile-friendly layouts.

We’ll also need to become versed in new technologies, such as virtual and augmented reality, to create genuinely immersive website experiences. So what are you waiting for? Start experimenting with these current trends today and see where they take you.