The importance of Decision-making has been brought to the spotlight in recent years, and for good reason. As a result, there is an increased desire for data-driven decision-making (DDRM), which is said to help businesses take accurate decisions that can be used to...
As multinational corporations grapple with a multi-polar world and the consequences of globalization, there are renewed challenges for marketers to build relationships between organizations and their stakeholders. An emerging concept, dubbed “empathetic marketing” by...
Today, in this world where data is growing exponentially, it’s easy to get lost in the sheer volume of numbers. The sheer magnitude of what we call “big data” is a little intimidating – and with good reason: as of 2022, there were over 2.5...
