Social media platforms have revolutionized the way customers interact with businesses. From Twitter and Instagram to Snapchat, these platforms offer a unique opportunity for companies to engage potential customers creatively.

Snapchat is one of the most popular social media channels today. Its ability to reach younger audiences (Gen Z) makes it an attractive choice for marketing purposes. Many companies are investing heavily in Snapchat marketing efforts.

Snapchat’s important to look at how it works differently from other social media channels. Unlike other platforms that focus on creating long-term relationships with users through content sharing, Snapchat provides short-lived experiences that capture attention quickly before disappearing after 24 hours.

This gives marketers unique opportunities to create content specifically designed for quick consumption. If you are a digital marketer looking to reach younger audiences, Snapchat is the perfect choice. Let’s see the top benefits that you can get from Snapchat marketing.

Top Benefits of Snapchat for Business

Snapchat has over 500 million active users worldwide, making it one of the most widely used social media channels. It’s ephemeral nature and interactive features offer a range of benefits that can help businesses enhance their marketing efforts and drive business growth. Let’s take a look at why you should use Snapchat for business:

Reach a Younger Audience

One of the key advantages of Snapchat is its popularity among younger demographics, particularly millennials and Generation Z. According to recent statistics, In the United States, the most popular age group on Snapchat is aged 15-25, as they make up 48% of users.

Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform. Now if your target audience is in this age group, you have the perfect opportunity to reach them through Snapchat. You can tap into this large, engaged audience by establishing a presence on Snapchat.

Authentic and Real-Time Content

Snapchat’s Stories feature allows businesses to share authentic, real-time, and fleeting content. Unlike permanent posts on other social media platforms, Snapchat Stories disappear after 24 hours, creating a sense of urgency and exclusivity. This feature enables businesses to showcase behind-the-scenes glimpses, product launches, events, and day-to-day activities more personally and authentically.

By sharing such content, businesses can foster a deeper connection with their audience and build brand loyalty. And the best part is that you don’t have to worry about your content becoming outdated or irrelevant over time.

Interactive Filters and Lenses

Snapchat’s creative filters and lenses are another great way to engage customers in fun and interactively. From AR (augmented reality) effects to selfie filters, these tools can create unique user experiences. This allows businesses to add a creative twist to their marketing campaigns and stand out. These filters and lenses encourage users to share their content with friends for added reach.

Affordable Advertising

One of the most cost-effective mediums I have ever used is Snapchat. Its advertising costs are relatively low compared to other social media platforms, making it an ideal choice for small businesses and startups. It offers a range of options from full-screen ads to sponsored filters and lenses that can be tailored to meet the specific needs of your business.

Snapchat has all the features other social media platforms provide to marketers. But the only difference is that the cost of advertising here is much lower. You can spend the saved money for the next campaigns to do more experiments.

Limited Competition

Compared to other social media platforms, Snapchat’s advertising space is relatively less saturated, allowing businesses to stand out and capture the attention of their target audience. With fewer competitors vying for attention, businesses can achieve higher visibility and engagement with their Snapchat campaigns.

That’s the thing I like about this platform. Businesses are still unaware of the potential of Snapchat, so it’s perfect for those willing to take risks and experiment with new things. Establish your brand on Snapchat before your competitor does.

Increase Brand Awareness

Using Snapchat can also help businesses to increase brand awareness and reach new audiences. A study from Omnicore found that Snapchat is one of the most effective platforms for increasing brand awareness, with an estimated 70% of Snapchat users reporting that they had learned about a new product or service through the platform. So if you have a new brand or a product, Snapchat is the perfect place to start.

Drive Traffic to Your Website

This is not something new by the way. Like other social media platforms, you can get traffic from Snapchat. Through the platform’s ‘Swipe Up’ feature, businesses can direct users to their website or other external links for further information. This is an effective way to drive traffic to your website and boost conversions.

Snapchat Snap Feature

Do you know that you can also list your products on Snapchat? Yes, you heard it right. Snapchat has a ‘Snap Feature’ allows businesses to list their products and services on the platform.

This is a great way to drive sales and increase revenue for your business. It’s a way of increasing your visibility and awareness. It will be like a mini eCommerce store available to all Snapchat users. You can use Snapchat Ads to run campaigns for the listed products.

Geofilters To Reach Local Audiences

Local business owners don’t have to worry about getting lost in the noise on social media platforms. With Snapchat’s Geofilters feature, businesses can create custom filters only available to users within a certain geographical area.

This is an effective way for local businesses to reach their target audiences and drive sales. If you don’t love Local SEO, you can use this feature to reach customers in specific geographic areas.

Increased Customer Interaction

Using Snapchat can also help businesses to increase customer interaction. Customers can reply directly to snaps from businesses, which allows businesses to start conversations with them and get feedback on their products or services.

Additionally, customers can add businesses as friends on Snapchat, which allows businesses to see when they view their snaps and view their stories. And that’s how businesses can start a dialog with customers and get their feedback.

Innovation and Trendsetting

Snapchat is known for its innovative features and ability to set trends in social media. Every week you can see new trends popping up on social media that started from Snapchat. If you follow the trends and use them for your business, you will be ahead of your competitors. This will help you capture customers’ attention and increase engagement with your brand.

Ending Thoughts

Overall, Snapchat is a powerful marketing tool for businesses of any size. It can help you reach new audiences and interactively engage existing customers. By leveraging its features such as Stories, Filters, Lenses and Snap Feature, you will be able to maximize ROI on your marketing campaigns. I would say investing in Snapchat should be part of your digital marketing strategy if you want success today.