Wisdom comes not from age but from education and learning. Knowledge is power and there’s no better way to gain knowledge than by reading. Indeed, you cannot learn everything from watching videos. Some people like me likes to read books or blogs to get all the...
In marketing, the biggest challenge in SaaS is many businesses struggle to stand out from the competition. It’s hard to find a USP based on the features of your software because they’re easily replicable. And it gets worse in competitive markets and when you’re...
Copywriting and content writing are the two pillars of content marketing. But what’s the difference between them? Aren’t they the same thing? No, there is a big distinction between copywriting and content writing. If you want your content marketing efforts...
If you want to be successful in this hectic era, having a great product or service is not enough. There are lots of other businesses with great products and services too. Now the thing is what makes you different and how do you make sure people find out about you? The...
