Every website owner wants their website to get crowded by visitors 24/7. For this, you need to implement search engine optimization tactics on your site. By optimizing your site, you can become a SERP’s favorite and rank on the first page of Google.

According to stats, around 90% of website traffic comes from Google. There are many other search engines, but when we compare them to Google, then clearly, Google wins the game. Your website traffic is also coming from Google.

So am I saying that you should ignore other platforms?

No, never, because they can give you a competitive edge. So if you’re running a simple blog on WordPress or your business site, then you might think installing a plugin for search engine optimization will automatically solve your problem. But that’s not true.

It can perform basic search engine optimization tasks. But for more reach and high organic traffic, you must use advanced SEO techniques and strategies. Implement tactics that have helped many businesses thrive in the digital world throughout the years.

But how can you do it? What are those tactics?

Don’t worry. In this blog, I’ll share some of the most advanced SEO strategies you must know.

So let’s get started.

Top 10 Advanced SEO Techniques & Strategies In 2023

If you’re starting to learn search engine optimization or want to increase your website ranking, these strategies are a great place to start. Implement them on your site, and get ready to see your website skyrocket.

1. It’s Time To Use Longer Keywords

You might have already used keywords that contain two words. Let’s see, and you are working on a pet niche. The keywords you usually use might be something like dog collars, choke collars, e-collars for dogs, etc. These are short-tail keywords.

They are good, but there is one huge thing due to which I don’t recommend choosing these keywords. Especially if you’re starting as a beginner, avoid these keywords because they have high competition. Make a keyword strategy and write about hot topics in your niche.

Long tail keywords have less competition but relatively lower search volume and less keyword difficulty. These keywords give a deep insight into why a person is searching for a particular keyword. What’s the purpose behind it?

Let me make it even more simple with this example. Suppose there are two keywords.

1. Ranking on Google
2. What are the best strategies to rank on Google?

Now can you tell which one is the long-tail keyword? It’s the second!

Because it’s more than four words and describes what a person is looking for. Meanwhile, the first option is a short keyword.

Remember, these search queries have a high search intent. They are more specific, give a deeper insight into the topic, and give a direct answer. So how can you find these long-tail keywords?

There are plenty of SEO tools, such as SemRush, Ahrefs, Moz, and so on. You should use tools like Google Search Console to increase your Google SEO efforts. Another way to find keywords is by checking the Google Q&A section.

Make a list of keywords using these tools. Ensure that your content is high-quality and build a strong backlink portfolio. This form of creative link-building can increase user engagement.

2. Use Alt Text To Step Up Image SEO

Alt text is an abbreviation of alternative text. It is a short description of an image on the site. But how does it play a crucial role in ranking your site?

Let me explain it to you. There are three major uses of the image alt feature.

• Accessibility
• Context
• Search engine optimization

With alt text accessibility, the image’s description is read aloud for people who’re visually impaired. But you’ll be surprised that over 50% of e-com sites fail to comply. Next is content.

You click on a website and visual images that have a high loading time. In that case, alt text appears on the screen until the image loads properly. Lastly, search engine optimization.

In the 2021 update, Google has confirmed that alt text is still relevant for ranking now known as image SEO.

3. Reach Out To Your Local Customers

How can you increase your reach and ensure that people who visit your website buy your offer? With the help of local SEO.

This is one of the best strategies to get more traffic, increase conversion rate, and reduce bounce rates. But how can you figure out if it’s best for you?

It depends on your target audience. Suppose you are a local business or provide services locally, such as hairdressing, makeovers, and restaurants, and you want customers or tourists in your area to visit your place. Then local SEO is 100% for you.

Think about what keywords they use or remove all the guesswork by using tools that simplify finding the best geo-targeted keywords. Use location-specific keywords in your content and set up your Google My Business profile by adding your business listing on Google.

Suppose you’re running a bakery shop. What kind of keywords you should use. The best types of keywords in this case include:

• The best bakery in NYC
• Top-rated bakeries near me

These long-tail location-specific keywords work like a charm. Add them to your blogs, meta descriptions, profile, and content. It’s the key to success and attracting relevant traffic.

4. Add Internal Links To Your Site

By internal linking, I don’t mean just linking one article to another just for the sake of interlinking. You need a smart interlinking process that can increase your search engine ranking. But how does it work?

We all know that search engine bots crawl the website. It crawls around your website, keeping track of all the pages it finds. If a page has no links from other pages, it’s like closing a door, stopping these crawl bots from going there.

Ultimately your content will not rank in the search engines, less click-through rates, search traffic, and sales. It shows the relationship between various pages.

Most importantly, it passes link juice from webpages with high domain authority, such as the homepage, to a lower authority place. Make sure to link relevant pages only.

SEO page → links to → Relevant SEO pages = Right Approach

SEO page → links to → Snapchat advertising pages = Wrong Approach

You can also get external links through guest posting. 

5. Be Super Fast Like the Flash

The mobile page is a crucial ranking factor. But how is it relevant to search engine optimization?

To find out more about it, I researched a little bit more on this topic and experimented. Then I found that the speed of a page isn’t much helpful in search engine optimization rankings. But there’s one thing that’s important in this case. It is a level of optimization and speed.

You can check the speed of the page using Google Lighthouse or PageSpeed Insights tool. With these tools, you can check your site’s optimization quality and even get an in-depth analysis and an audit report of things you can improve.

However, Google is still testing these features. Till then, ensure your website is mobile-friendly, loads quickly, and doesn’t lags. Responsive design plays a key role in this.

6. Allow People To Share Their Thoughts

Allow people to comment under your blogs. But be prepared for the best and even worse. You might get positive comments and some negative ones.

But you’ve got to be fine with it.

Comment is an important factor for rankings in SERPs. It allows readers to learn more about the topic, so they’ll spend more time on the page. Ultimately it gives a boost to dwell time.

Lastly, the Google bot considers the comment section during crawling, indexing, and ranking a webpage. According to a study, UGC content, also known as user-generated content, has more chances of ranking. But that doesn’t mean making a comment section is enough.

You need to reply to all the comments. Spend time moderating the comment sections to ensure they aren’t spammy, sexual, abusive, or racist. The goal should be to have high-quality comments in the answer box.

7. Carefully Craft Topic Clusters

A topic cluster organizes content on your website to show Google that you’re an expert on a subject. It involves creating a main piece of content about a broad topic (pillar content) and then connecting smaller related pieces of content (cluster content) to it.

With topic clusters, you can cover one topic comprehensively. With this, you can provide the best value to your visitors. It is an effective tactic through which you can create content that increases your E-E-A-T score.

Just think of it like this.

There is a website that has only a blog post on the website. As a visitor, will you consider them an expert in the niche? Most likely, no.

But what if they had a whole cluster of content?

Imagine your website as a library. Instead of having books scattered randomly, think about grouping similar books on a shelf.

Each book is related to the main topic, and bookmarks connect them. This makes it clear that all these books are about the same thing.

Similarly, a topic cluster is like grouping related content on your website. When you link these pieces together, it’s like using bookmarks to show that they’re all connected and discussing the same subject.

This helps search engines understand your expertise and can make your website more visible in search results.

8. Breathe New Life Into Your Content

Every page, every word on your website has a purpose. None of that is useless. The same thing goes for your content. You have to do proper content optimization.

The purpose of a webpage can be to increase high-quality backlinks, sales, leads, and traffic or simply position yourself as an expert. Remember valuable backlinks are much better. 

So if you’re an SEO expert writing relevant content and providing value improves your brand positioning. 

That’s why you should continually evaluate your content and ensure it serves the right purpose. Know how to do content marketing to meet the needs of your audience.

But what if the content isn’t serving a purpose? Then you have two options.

• Remove it
• Update it

Otherwise, it’s just another page on your website with no significant meaning. If you find a page not performing well, I highly suggest repurposing the content if possible. If nothing can be done, then simply remove it.

I highly recommend Google Alerts so you can get notifications and updates.

9. Video Content Is A New Way To Gain Audience Attention

Videos have successfully made their entrance into social media. On every platform, people love watching it, whether it’s YouTube shorts, Instagram reels, Twitter videos, or long videos people love watching it.

It’s because the attention span of people is reducing. But wait a second!

That doesn’t mean you should stop writing blogs. Because Google is still the major search engine in the world, and YouTube is second. It’s important to utilize all content types in your content creation process.

Make short videos of your brands, products, and offers. Create videos on how people can get maximum benefit from your product. Ensure search engine visibility by submitting a comprehensive video sitemap. Optimize videos further by incorporating keyword tags, as they influence video recommendations.

10. Make A Mobile-friendly Website

Staying updated with Google’s shift towards mobile-first indexing is crucial. But navigating through the sea of misconceptions surrounding its impact on rankings is equally important. That’s why you should ensure your website follows all search algorithm guidelines.

Let’s clarify: achieving mobile perfection isn’t the only path to SEO success; desktop SEO still matters. Mobile-first indexing is in full swing.

Source: godesigny

If your site has both a desktop and mobile version, the mobile version takes precedence in indexing and ranking. It will increase the webpage ranking for mobile searches.

Bad SEO Practices to Avoid in 2023

But following the best SEO strategies isn’t enough. You also need to avoid black hat strategies that put your website at risk of penalization. I’ll share some of the practices that you should avoid.

• Keyword Stuffing: Overloading your content with keywords can make it sound unnatural and hurt user experience.
• Cloaking: Showing search engines different content than what users see is deceptive and can lead to penalties.
• Not Optimizing for Rich Snippets: Neglecting to structure the content for rich snippets can cause your site to miss out on featured snippets.
• Building Backlinks: Low-quality or paid backlinks can harm your site’s credibility and rankings. The return on investment in these tactics is relatively low. That’s why you should get them from reputable websites to give a boost to your business growth.
• Ignoring Core Web Vitals: Neglecting factors like page loading speed and user experience can impact your search rankings.
• Duplicate Content: Replicating content across multiple pages or websites can confuse search engines and harm your site’s visibility.
• Using Irrelevant Meta Tags: Using meta tags that don’t accurately represent your content can mislead users and search engines.
• Ignoring Voice Search: With the rise of voice assistants, ignoring voice search optimization can lead to missed opportunities.

Ending Thoughts

I’ve listed some of the most important advanced SEO strategies, but there are many more that you can implement. There is no sole way to hit the top ranking.

If there’s, then no one has yet discovered it.

Remember that ranking on SERPs takes time and is the conjunction of all your search engine optimization efforts, including on-page, technical, local, and off-page SEO. It’ll also increase your website traffic, sales, and brand awareness. But doing all things at once can be exhausting.

You are building a brand identity, ranking your site, creating high-quality content, and generating leads all at once on your own. All this can take a huge toll on any person.

That’s why EchoFish is here to save you. We provide high-quality SEO and lead generation services to ensure that all the leads are nurtured into becoming your clients.

We have helped various brands experience exponential growth and boost their business with our services. Are you ready to be the next successful business?

Contact us today, and let’s start your journey toward success.