Email Marketing Services

Looking to engage existing subscribers or build an email list fast? Echofish has the expertise and experience to help you succeed.

We will work with you to develop a clear strategy, build and manage your email list, create professional and compelling emails, and track and analyze the results of your campaign.

This is our most popular service! Clients see results on the first newsletter up to 2000% ROI

Need some marketing advice?

We’ve been helping businesses grow since 2014. Low budget? Tight time-line? No problem. In one 30-minute meeting, we can find a solution that fits or provide some actionable advice.

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Is Email Marketing Right For You?

Businesses who already have a list are ready to make ROI in 30 days, but if you’re just getting started we can help grow your list from 0 to revenue!

Email marketing services are for businesses of all sizes that want to reach their target audience and drive results through email communication.

Email marketing can be an effective way to promote products or services, build brand awareness, and engage with customers and prospects.

It is particularly useful for businesses that have an email list of subscribers or customers and want to communicate with them regularly.

“Touch the world.”
Image credit: Norcal Skydiving—a happy, long-time client

“Perfection.”
Image credit: NH Float & Wellness—a happy, long-time client

Some specific industries that can benefit from email marketing services include e-commerce, retail, B2B, and service-based businesses.

We have earned specialization in spa and wellness (specifically float, whim hof, and gyms), real estate, and technology (saas, AI solutions, and managed services).

Cold vs. Warm Email Campaigns — What’s The Difference?

Cold email campaigns are emails that are sent to a list of recipients who have not previously expressed interest in your business or requested to receive emails from you.

These emails are typically used to introduce a business or its products or services to potential customers or partners who may not be familiar with the company.

We do not offer cold email service as it does not align with our ethical marketing practices. As per new compliance updates, all recipients of promotional emails or SMS must have opted in.

“Warm” email campaigns, on the other hand, are emails that are sent to a list of recipients who have already expressed some level of interest in your business or have previously engaged with your company in some way.

These emails are typically more personalized and targeted, as the recipients have opted in to receive communication from you.

Companies with small lists can still see great results. Contact a marketing expert for advice on how to grow your email list fast.

Don’t let missed opportunities hold you back – try our email marketing service now!

Need some marketing advice?

We’ve been helping businesses grow since 2014. Low budget? Tight time-line? No problem. In one 30-minute meeting, we can find a solution that fits or provide some actionable advice.

Schedule a meeting

The Objectives Of Our Email Marketing Service

Generating revenue

One of the most common objectives of an email campaign is to generate revenue for the business. This may involve reaching out to customers or clients and encouraging them to purchase a product or service aligned with a nurture strategy.

Building brand awareness

We use email campaigns to build awareness of a brand and increase its visibility among potential customers or clients. Even if recipients do not immediately engage with the emails, they may still be exposed to the brand and become more familiar with it over time.

Engaging with potential partners

Emails can also be used to reach out to potential partners or other businesses and establish relationships. This may involve seeking out partnerships, collaborations, or other opportunities for mutual benefit.

Promoting events or sales

We use email campaigns to promote events and encourage attendance. This may involve sending emails to a targeted list of potential attendees and providing information about the event and how to register. Or, to offer special promotions or discounts to potential customers or clients, encouraging them to take advantage of a limited-time offer.

Testimonials from some of our clients

I was hesitant to try email marketing for my fashion e-commerce store, but Echofish’s team convinced me to give it a shot. I’m glad I did – the campaign was a huge success, and we generated about 300% return in new revenue from a list we already had on hand. Ashe and her team are the real deal.

—Nikki, owner of a fashion e-commerce store

Ashe’s email marketing service was exactly what I needed to reach my customers. We wanted to showcase open homes to local areas around the buildings and it got the phone ringing. And Mikey really knows how to craft a compelling message. We’ve seen great results and would highly recommend their service.

—Lou, marketing manager at a building developer

We’ve tried various forms of marketing in the past, but none have been as successful as our email campaigns with Echofish. Ashe is a no-fluff marketer and she helped us develop a campaign to reactivate an old list of old customers. Basically we wanted customers who came to us in the past to come back again, and out of about 4000 contacts we got a handful of high-value partners in the first 45 days. We’re extremely happy with their service and will continue to use them to promote our lunch and learn events.

—Bill, owner of a consulting firm

See our Google Reviews for more proof.

Take control of your marketing and overcome the pain of missed opportunities – contact us today!

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The Concerns Our Clients Had Before Using Our Email Marketing Service

Concern: Spamming

At Echofish, we understand that targeted and personalized emails are key to ensuring that our emails are not perceived as spam by recipients. We use a variety of compliant techniques to build targeted email lists and create personalized messages that speak to the needs and interests of our clients’ target audiences. We also provide our clients with best practices for emailing to help them avoid being flagged as spam.

Concern: Deliverability

To ensure the deliverability of our emails, Echofish uses a number of compliant techniques, including sending from a dedicated IP address, using a reputable email service provider, and following best practices for email deliverability and legality. We also monitor the performance of our campaigns and work with our clients to optimize their emails and improve deliverability as needed.

Concern: Data Privacy

At Echofish, we take data privacy and compliance very seriously. We have processes in place to ensure that our email campaigns are compliant with relevant regulations, such as the General Data Protection Regulation (GDPR) in the EU and the California Consumer Privacy Act (CCPA) in the US. We also provide our clients with guidance on how to ensure compliance with these regulations in their own campaigns.

Concern: Results

At Echofish, our goal is to help our clients achieve the best possible results from their email campaign. We track and analyze a variety of metrics to gauge the success of our campaigns, including open rates, click-through rates, conversion rates, and unsubscribe rates.

Here’s how our process works

Develop a strategy: Ashe will work with you to develop a clear email marketing strategy that aligns with your business goals and target audience.

Build and manage your email list: We will help you build and manage your email list, ensuring that it is targeted, up-to-date, and organized. We use a combination of automation, website forms/pop-ups, and an affordable CRM (if you don’t have one already we will provide an account for you).

Create the emails: Once we have a strategy and a targeted email list, our team will create professional, visually appealing emails that effectively communicate your message to your audience.

Track and optimize: We will track and optimize the emails to ensure that they are performing at their best. This may involve using A/B testing to compare different versions of the emails and see which one performs better, and we use trigger links, webhooks and API connections to track revenue.

Here are a few fun facts about email marketing services that may be of interest

Emails can be highly effective at generating revenue and growing businesses. According to a study by the Harvard Business Review, emails have a response rate of around 1-3%, which is higher than many other marketing channels.

FACT

According to a study by the Harvard Business Review, the average response rate for cold emails is around 1-3%. This is higher than many other marketing channels, including direct mail (0.6%), telemarketing (1.3%), and social media advertising (0.1%).

One of the keys to success with emails is personalization. Customizing the subject line and body of the email to the specific recipient can increase the chances of the email being opened and read.

FACT

A study by Retention Science found that personalized emails had a 50% higher response rate compared to non-personalized emails.

The time of day that you send your emails can also impact their effectiveness. According to a study by GetResponse, emails sent between 8-9am and 4-5pm tend to have the highest open and click-through rates.

FACT

A study by GetResponse found that emails sent between 8-9am and 4-5pm tend to have the highest open and click-through rates. Specifically, emails sent at 8am had an open rate of 13.1% and a click-through rate of 2.7%, while emails sent at 4pm had an open rate of 12.9% and a click-through rate of 2.5%.

The subject line of your email is often the first thing that the recipient sees, and it can be a key factor in whether or not the email is opened. Crafting a compelling and interesting subject line can help increase the chances of your email being noticed.

FACT

According to a study by MarketingSherpa, the subject line is the number one factor that influences whether or not an email is opened. Crafting a compelling and interesting subject line can help increase the chances of your email being noticed.

Get the leads you need to grow your business – sign up for our email marketing service today!

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The FAQs

Q: How long does it take to see results?

A: The length of time it takes to see results from an email campaign can vary depending on a number of factors, including the size of your email list, the quality of your emails, and the relevance of your message to your target audience. However, in the last year (2023) we’ve seen our customers make back their investment within the first month, even with what they thought was a “dead” list.

Q: What results can I expect?

A: It is difficult to predict exactly how an email campaign will perform, as it will depend on the specific goals of your campaign and the characteristics of your offer/service. The customers we work with in consulting, wellness, and retail see consistency of returning customers and new customers who converted after subscribing.

Q: How do you build and manage email lists?

A: At Echofish, we have a comprehensive process in place for building and managing email lists that is targeted, compliant, and effective. We use a variety of methods to capture potential leads, including website conversion tactics, educational webinars, events, and more. We are committed to ensuring that our email lists are compliant with relevant data privacy regulations, such as the GDPR and CCPA. For this reason, we do not offer “cold” email campaigns to lists that have been purchased from data vendors.

Q: How do you write and design emails?

A: We craft the emails using a CRM platform (or you can give us access to what you already use). We work closely with our clients to understand their specific goals and audiences, and we use this information to create tailored, engaging emails that speak to the needs and interests of the recipient.

Q: How do you track and analyze the results of an email campaign?

A: We use a variety of tools and techniques to track and analyze the results of our email campaigns. We monitor key metrics such as open rates, click-through rates, and conversion rates to gauge the success of our campaign engagement and identify areas for improvement. We also embed trackable links to see who’s clicking on what and API connections with your point-of-sale software to track revenue earned.

Grow your revenue with a systematic email campaign – try our email marketing service now!

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