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Differences between Zero-Party, First-Party, Second, and Third-Party Data and How Marketers use Them

Differences between Zero-Party, First-Party, Second, and Third-Party Data and How Marketers use Them

by Nick Arora | Dec 7, 2022 | In-Market Data

The way data and analytics are used by organizations is changing. Businesses are starting to value both the quality of data and its origin, rather than just its volume. Marketers are keenly aware of this change and how it can affect their products.  Data is becoming a...
How to Rank Higher on Google in 2022 Without Being Penalized?

How to Rank Higher on Google in 2022 Without Being Penalized?

by Ashley Mussbacher | Nov 1, 2022 | Search Engine Optimization

As search engines continue to evolve, businesses of all sizes are trying to find new and innovative ways to rank higher on Google. It can be difficult to determine what is the right approach, and many business owners are afraid of being penalized by Google if they...
What Are SEO Trends in the Year 2022 – The Latest SEO Trends For The Future

What Are SEO Trends in the Year 2022 – The Latest SEO Trends For The Future

by Nick Arora | Oct 12, 2022 | Search Engine Optimization

The year 2020 marked the release of a series of updates by Google that changed the face of SEO as we knew it. Now, it’s 2022, and Google’s newest update has caused a lot of confusion among those who are still reeling from the effects of its predecessor. So...

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