Personalized ads are one of the smartest, most effective ways to reach any target audience. Need a new pair of shoes for your girlfriend? Personalized ads allow you to reach the exact shoppers in need of those shoelaces. Whether it’s customizing your message or...
Project management software has been around for the better part of a decade and there has been some pretty interesting industry shifts in that time, from pricing to functionality. Take for example ClickUp, a web-based project management app designed to help teams of...
The way data and analytics are used by organizations is changing. Businesses are starting to value both the quality of data and its origin, rather than just its volume. Marketers are keenly aware of this change and how it can affect their products. Data is becoming a...
Artificial Intelligence is becoming a bigger topic in the marketing world. They are trying to find ways to use it in their ads and digital marketing strategy. Just like how AI is used in companies such as Facebook, marketers are learning how to utilize the technology...
As multinational corporations grapple with a multi-polar world and the consequences of globalization, there are renewed challenges for marketers to build relationships between organizations and their stakeholders. An emerging concept, dubbed “empathetic marketing” by...
